The #1 marketing resource for the wedding industry
Recently, 80 zillion men and women who just OMG love the royals got something new to squee about: the upcoming nuptials of Prince Harry and American actress Meghan Markle. I expect Twitter and Instagram to explode during the actual ceremony. I mean that literally. Your computer, if you have the misfortune to be logged on […]
Click Here to Continue Reading...
It’s not written about as often as it should be, but one of the dicier wild cards for wedding pros and their clients alike are the parents (usually the mother) of the bride and/or groom. How much authority and sway will she hold? If it’s not a lot, will she be okay with that? Is […]
Click Here to Continue Reading...
Last year, there was a spot of controversy over a Brides magazine piece which laid out which wedding pros a prospective bride and groom should or should not feed over the course of the big day. Specifically, the writer suggested that, in most situations, photographers ought not be fed. A lot of people objected to […]
Click Here to Continue Reading...
This week’s inspiration is based on this writeup in The Insider of “7 popular wedding traditions that are actually super creepy.” The writer, Lindsay Mack, is either a master of deadpan humor or understates everything in life. I hope it’s the former. I am amused when editors are such to slaves to style that they […]
Click Here to Continue Reading...
One of the most common questions we get from wedding professionals year over year is the same loaded question: How do I explain my value? This question can lead to a lot of anxiety and missteps for new wedding pros. Heck, even veterans in the industry struggle with it. If you missed it, go check […]
Click Here to Continue Reading...
HuffPost today alerted me to a wedding portrait a bride’s mother had commissioned that, if you’re a pop culture/sci-fi geek, is pretty amazing. It’s like a Where’s Waldo, or, if you prefer, a Sgt. Pepper’s Lonely Hearts Club Band album cover. I see Captain America! I see Jon Snow! I see Groot! The painting was […]
Click Here to Continue Reading...
In London, some folks are getting ready to open up something of a wedding superstore. You’ll be able to buy dresses and tuxes there, but that’s only the beginning. You can order stationary. Test out the fare of, and book, caterers. Ditto for DJs, who will have sample recordings and videos. Wedding insurance. EVVVVERYTHING. By […]
Click Here to Continue Reading...
You don’t need me to tell you that weddings bring out a big ball of frazzled nerves and debilitating anxiety in a ton of people, even if they are only tangentially involved. What you might not realize is that some of that anxiety can’t even be traced to an obvious cause. Take, for example, this […]
Click Here to Continue Reading...
Let me give you a peak behind the curtain showing how I come up with story ideas. Normally, I just put “Wedding” into Google News, and skim articles until I find one that speaks to me. Today, however, I thought to myself, “what if I throw in ‘wedding’ plus a random word or place?” Hence, […]
Click Here to Continue Reading...
Dow Jones’ Marketwatch, apparently looking to both branch out and create filler, has a column for wedding guests entitled “Remember these rules at the next wedding you attend.” The tips range from the fairly obvious to HILARIOUSLY obvious, and we will dissect them. I, for one, don’t want to dish out obvious advice. I want […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
Enter Your Name and Email Below For Instant Access!