Many wedding professionals go back again and again to the question of how they should be pricing their services or products. You can majorly hurt your business by either over pricing or under pricing, so instead of trying to come up with a nice price that sounds good, you actually need to implement strategies that will enable you to find the best price for you business, as well as ensuring that it will be a price that will motivate your potential clients to book you.

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One of the first factors you need to take into account is how much you are going to actually spend on developing and marketing the product. You need to make sure that your price will not only cover those costs but that you will also be able to make a profit on it once that cost is covered. Make sure to watch the video by Shane McMurray for an in-depth look at wedding industry pricing.

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