To Show Prices Or Not Show Prices On Your Website

Deciding whether to show your prices on your website is tricky. Most often wedding vendors choose not to show prices as the packages can depend on each particular wedding. At the same time, according to the article by Shane McMurray on The Wedding Report, 81% of brides want to see prices on your website.

The pros of showing at least some of your prices are to give a bride an idea of what she really wants, and whether she can even afford you in the first place. The cons are that it can set unrealistic expectations by the bride as well as have her focus on the price, rather than the quality of your work.

Something that I have seen recently is wedding businesses who will show two to three packages on their website and then encourage the bride to contact them for additional packages that will fit their needs best. What do you think? Is giving a bride a ballpark figure helpful or detrimental to your business?

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