Making social media work for a wedding business can be tricky. The very first hurdle you have to cross is creating content that draws brides in and encourages interaction. The next hurdle is a simple matter of math. Timing is everything when it comes to posting anything online even if it is something interesting. If you want to see an increase in interest and interaction you have to post something at the right time of day and according to an article on bitly blog that time of day depends on the social media platform you are using.
So why is time so important? Social media reaches a huge audience. Most of that audience works, which means there ends up being a pattern of when they are online and when they are actually working, or spending time with friends and family. While companies complain about employees checking Facebook in the middle of the day, that doesn’t mean it’s going to stop. This gives you are great opportunity to reach brides when they are bored and are doing some wedding research on the sly. Make sure to check out the article on bitly blog to learn more about the best times to post on social media!