You’ve probably already set goals for the marketing in your wedding business, but have you ever thought of where your marketing will eventually lead? No, I don’t mean just to sales and a successful business. I mean where will your marketing be in five years or so down the road? Jessica Swanson’s article points out some of the bottom line truths of marketing that are easy to forget and ignore.
In the first few years every business plugs along trying to just make it but you need to remember that marketing is a journey, not and end point. While your business may eventually arrive and truly be successful the moment you stop the marketing journey is the moment that success flees and you have to rebuild all over again. It’s a continuing process so find ways to enjoy it and turn marketing into an adventure rather than a time hog. Make sure to read Jessica’s article for tons more great marketing tips!