The “So What?” In Sales

I hate sales.  I hate selling, and I hate being sold to.

Sound familiar?!

But I will tell you one thing.  When I did have to sell, the easiest product I ever sold was one I believed in.

No matter what you are selling, find that feature that excites you.  Find that feature that would make you pull out that wallet and have to have it.  Then showcase the crap out of that feature.

If you believe in what you are selling, your customer will believe in it, too.  If what you are selling genuinely excites you, your customer will be excited, too.  Get creative.  Do your research.  Word your sales pitch just right.  Make sure it’s compelling not only on paper, but verbally, too!

The One Skill That Will Supercharge Your Business details how to use the honest sales process to your advantage.  Where selling your product is concerned, dot your I’s and cross your T’s.  The author says to answer each sales pitch with a “So What?” and make sure that question can be answered!!

Check it out.  If you hate sales as much as I do – yet realize how essential the sales process is to your business – read this and make it a whole lot easier on yourself.

So what?  Read it and find out.  🙂

What do you hate most about sales?

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