In today’s market testimonials and reviews are driving the market. If you don’t have any testimonials brides are going to be asking why, and will question whether your business is even legitimate. Jason Keith’s article has some good examples of powerful testimonials that businesses have used in marketing.
I have built a rule of thumb when buying anything important, whether that is a new skillet or booking a vacation, that I ALWAYS check the reviews, or at the very least the testimonials about the company. Why is this so important? People don’t trust a business’s word unless there is something to back it up. We’ve all been scammed, and after it happens once everyone does their best to make sure that it never happens again.
A bride is preparing for the biggest day of her life. She is extremely emotionally involved and realizes that everyone that matters to her is going to be at the wedding. As a result she needs all the assurance that she can get that the companies that she chooses are going to hold up their end of the bargain. Testimonials do exactly that, building confidence and trust in your wedding business. If you don’t already have a page on your website for testimonials then you need to get it up sooner rather than later. What do you think?