Most business coaches talk about how important the internet is for building a successful business. But why would a company be interested in using the internet if they have a local business, or even if they have a more international business?

According to research done by Cynthia Boris on a survey by Pew Internet and American Life Project, 34% of participants said that the internet was crucial in community involvement. More and more people and turning to the internet for information about the community, government and local businesses. If you don’t have a solid online presence it is likely that you will be missing out on a huge chunk of people who would be interested in your wedding company.

For any wedding business having that local connection is crucial, and it not only benefits the company, it is also beneficial for the entire community. But having an online presence isn’t just about having a website. It also is crucially important that your website, blog and social networking sites are clear and concise, and the information is able to be easily understood. How is having your business online impacting your business and community?

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