The very sad truth is that most wedding vendors follow up only once…and sometimes not at all!…and even that follow up happens more than 24 hours after the lead rolls in.
Want to boost your wedding bookings without adding any extra marketing or advertising expenses? Follow the 4 Golden Rules of Follow Up.
The 4 Golden Rules of Follow Up:
- Follow Up Fast.
- Follow Up Frequently.
- Follow Up With Multiple Methods.
- Follow Up Creatively.
Let’s look at these individually…
Golden Rule #1 – Follow Up Fast.
He who follows up the fastest gets the booking. It demonstrates professionalism, availability and reliability…all of which is very important to the bride.
Studies show that the best time to follow up is WITHIN 5 MINUTES. Waiting even one hour decreases your likelihood of contacting the bride or groom by 21 times.
Golden Rule #2 – Follow Up Frequently.
If you aren’t following up at least 5 times, you are missing out on 80% of your potential bookings!
This is because most sales are not made until the 5th to 12th contact. (Kellogg School of Management)
Golden Rule #3 – Follow Up With Multiple Methods.
Brides and grooms may ignore your email, or it may get stuck in spam.
But if you also follow up with a direct mail piece (that’s good for good old-fashioned snail mail), a friendly telephone call, and they see your ad on Facebook, there’s a good chance that at least ONE of those methods is going to reach them.
When you follow up in multiple mediums, each exposure makes an impression on the couple, and you increase the chances of a response exponentially.
Golden Rule #4 – Follow Up Creatively.
One of the biggest mistakes wedding vendors make with their follow up…besides not following up at all…is following up exactly like everyone else.
If you want the bride or groom to respond, your follow up must be:
- Attention getting.
- Include a compelling call to action that earns the response.
That’s right; you have to EARN a response. If you want the bride to actually respond to your feedback, you’ve got to give her a very good reason to contact you.
We’re sharing more of our most successful follow up strategies and tips in a series of new videos just for wedding businesses.