Ever wonder about the difference between the wedding businesses who attract high end leads and prosper, and those who don’t? One of the fastest ways to become a high end wedding professional is to do what they do.  It’s not just luck; it’s a repeatable recipe for success. #1 – They outsource and delegate. There’s only so much you can

Guest Post by Kristie McCauley If you take a look around at wedding planners’ websites (come on, you know you’ve checked out the competition and your colleagues!) you might notice a trend in listing prices. The majority of wedding planners that I know and speak to DO NOT list their pricing on their websites. Is Leaving Off Prices the Way

Weddings are based on couples buying services and products to make their day special. They are not looking for building new friendships, or buying something that they don’t really want. Every decision is based on emotion and if you can’t connect with them on that level they will go with someone else. Connecting with them is based on the laws

Sounds like quite a stretch, doesn’t it?  That’s the question Neal Howard of Atlanta’s Best DJ asked us last week.  But fortunately, Jeff and I like a challenge! In our interview with Neal, you’ll learn… • How to get potential clients to move from a cold lead list to a warm list. • How to get potential clients to contact