Fear is the great equalizer. It is what keeps you from building a successful business and reaching the top. This is something that history has shown over and over. If you control people through fear, no one will challenge you. Now we aren’t talking about taking over the world here, but when you build […]
by Meghan Ely Like many of the brides I used to work with in my previous life, I met my husband on Match.com. Unlike most brides I used to work with, I actually saw him out on a date with someone else prior to our first date. This wouldn’t have been so controversial if he hadn’t […]
What’s the biggest challenge facing your wedding business right now? Is it… Getting more leads? Booking more weddings? Finding more time? Convincing “price shoppers” to pay the price you deserve? Simply making more money so you can pay the bills? When the problem gets really big, it’s all we think about. It’s like a […]
You have probably heard quite a bit about the importance of SEO in building a website. But is there such a thing as too much? According to Dr. Pete in his article the answer is yes, especially when it comes to tweaking your url’s. For instance, it seems like a good idea at some […]
Mobil Apps done by businesses to promote their products and brand are becoming the norm. This is a big switch from just last year when it was hard to tell if mobile apps would catch on with smaller businesses or not, or last for the big businesses. That said a lot of businesses have […]
There are a million ways to improve your wedding business. However realize that each time you change the format of your website, change your email newsletters, change your business cards, etc. you are actually re-branding your business. This can be a really good thing if your business really needs it, but it can also […]
Have you ever spent a lot of time and effort on bridal marketing only to have a low turnout on results? Well so has almost every business. While there are factors such as the economy which play into the results, there are some things that you can do to get the most results possible. […]
This week Jeff and I went shopping for a mattress. It’s not the sexiest purchase in the world, but we’re both tired of sleeping on what we fondly call, “the potato chip” and waking up with stiff necks, so we can put if off no longer. There we are in this boutique mattress store […]
Publishing press releases is something that very few businesses do anymore. It is easy to think to do one when your business opens its doors, but why would you want to do it for anything else? Sarah Skerik, PR Newswire’s vice president of social media says that the press release is probably one of the […]
Wedding marketing isn’t something you to just to get leads. It’s something you do in order to book brides and make the sale. Obviously great customer connection is a must to end up with happy brides. But there is more to sales than just the marketing. What is it that motivates you to try to […]