Want to know if your website makes the grade? Here are the essential elements you should include on your wedding business website. 1. Professional website design. If your site looks amateur, so do you. 2. Your location, including a mailing address with town and zip code. This is the only way Google knows where you are so that they can

  When you sit down to talk with a potential bride you are going to find that there is a lot of repetitious material that you cover with each and every bride. It’s easy to just come up with a spiel and stick to it. Remember however that each bride is different, their wedding is different, and everything you say

  If you’ve ever tried blogging for your business and been frustrated with coming up with new an idea which in turn has tempted you to turn out repetitive content, then you are not alone. In fact a lot of bloggers have decided to give up on writing anything meaningful and have turned their blogs into backlink generators according to

  Nearly $2.6 BILLION dollars has drained out the wedding economy between 2009 and 2010. This should come as no huge surprise, considering the declining number of marriages, increased competition, and shrinking budgets. The question now is, ‘How can I have a successful business in this economy’? It takes a strong, motivated business person to make their business thrive in

Getting bridal leads can be tough at times. But what is even harder is finding qualified leads: brides who want your product / service, and are ready buy. However if you set up your marketing system to help you generate those qualified leads it will save you a lot of wasted time in the long run, and land you more

  Everyone wants to be a success. Whether they are trying to be successful in their own lives, with their family, or business, they want to be a success. So why do so few people really consider themselves successful? According to Robert S. Kaplan’s article it because they have background stories of failure which they allow to control their current

People often get frustrated with understanding how Twitter works, and how to get it to work for a business. When it comes to your wedding business the goal is to get as many targeted Twitter followers as possible. Your target is the bridal market, and specifically brides who are ready to book. So how do you find these brides? The

  If you are working on getting more Likes to your Facebook Fan page there is more incentive now than ever before. Right now Facebook is running a contest which ends April 1 to give 10 small businesses $10,000 for getting the most new Likes. Make sure to read the article by Brittany Darwell for more information. Even if you

  Wedding businesses trying to move forward right now have a lot of resistance that they have to fight through. But that is true of any business no matter the size or how old it is. Resistance to forward movement shouldn’t be something that discourages you. In fact you should take it as a sign that you are headed in

One of the biggest things wedding businesses deal with is getting their leads to turn into actual customers. Typically you are dealing with brides who are ready to buy and are planning their weddings. So what can you do to encourage the sale? According to Corey Eridon’s article the best plan of action is to use lead nurturing emails. Instead