It’s been said that failure is easy, but success, that is what is hard. It might not seem like this is true, but as anyone who has found true success can tell you, getting there took a lot of hard work. In fact when it comes to business there are two main factors for failure, not being cut out for

  When you first start your wedding business it is easy to get so overwhelmed with all the expenses that you go a bit crazy with the spending. You don’t have to do this however. Sure, there are some unavoidable expenses and some are pretty high, but it is crucial to keep your expenses in check in order to make

  Creating a video for your wedding business blog isn’t that hard. I know, it sounds like a time consuming process. Perhaps if you had to make your video like a movie shown on the big screen it would be, but the expectation for videos on blogs, especially those hosted on YouTube are a bit lower. The reason for doing

  It’s a well known fact: brides quibble about prices with almost every single wedding vendor. Why is this the case? Well obviously a part of it has to do with the economy. The main issue however is rarely mentioned. Brides have trouble with your prices not because they don’t want you to make a living, but because they don’t

  Integrating social media with your wedding business website is crucial. No, I’m not just saying that. Not only does it connect all the different sites that you are on, it also boosts your search engine ratings. It isn’t enough just to have a website. While that is good, brides expect to find you on at least two social media

There are a lot of layers to what you can do with a Facebook page. You can keep it simple, or you can add all the bells and whistles and make your page sparkle, driving traffic and leads to your main wedding website. One of marketer’s favorite ways to do this used to be by creating a custom tab landing

  If you’re here it’s probably because you are struggling with getting your wedding business off the ground and want to turn it into a successful business. Failure is something that most businesses deal with at one time or another. The earlier they deal with failure, the stronger they grow as long as they understand the importance of that failure.

  Wedding businesses shouldn’t get a bad reputation online. They help brides create the perfect day right? Well the thing is if a bride has anything go wrong on her wedding day she is going to be furious. It might be that you just had a bad day, that something went technically wrong that was out of your control, but

  Last month Jeff and I had the pleasure of speaking to the Association of Wedding Gown Specialists, a lovely group of people, in sunny St. Petersburg, Florida. We weren’t the only speakers, and we eagerly soaked up their presentations as well. You didn’t think you were the only one learning out there, did you? Here are a few of

  When it comes to YouTube there is a lot of myth and a small amount of truth connected to marketing there. If you want there to be a possibility of new brides learning about your wedding business through your videos however, hosting them on YouTube is your best bet. Matthew Toren has written a great article with some of