The #1 marketing resource for the wedding industry
When you first start your wedding business it is easy to get so overwhelmed with all the expenses that you go a bit crazy with the spending. You don’t have to do this however. Sure, there are some unavoidable expenses and some are pretty high, but it is crucial to keep your expenses in […]
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Creating a video for your wedding business blog isn’t that hard. I know, it sounds like a time consuming process. Perhaps if you had to make your video like a movie shown on the big screen it would be, but the expectation for videos on blogs, especially those hosted on YouTube are a bit […]
Click Here to Continue Reading...It’s a well known fact: brides quibble about prices with almost every single wedding vendor. Why is this the case? Well obviously a part of it has to do with the economy. The main issue however is rarely mentioned. Brides have trouble with your prices not because they don’t want you to make a […]
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Integrating social media with your wedding business website is crucial. No, I’m not just saying that. Not only does it connect all the different sites that you are on, it also boosts your search engine ratings. It isn’t enough just to have a website. While that is good, brides expect to find you on […]
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There are a lot of layers to what you can do with a Facebook page. You can keep it simple, or you can add all the bells and whistles and make your page sparkle, driving traffic and leads to your main wedding website. One of marketer’s favorite ways to do this used to be by […]
Click Here to Continue Reading...If you’re here it’s probably because you are struggling with getting your wedding business off the ground and want to turn it into a successful business. Failure is something that most businesses deal with at one time or another. The earlier they deal with failure, the stronger they grow as long as they understand […]
Click Here to Continue Reading...Wedding businesses shouldn’t get a bad reputation online. They help brides create the perfect day right? Well the thing is if a bride has anything go wrong on her wedding day she is going to be furious. It might be that you just had a bad day, that something went technically wrong that was […]
Click Here to Continue Reading...Last month Jeff and I had the pleasure of speaking to the Association of Wedding Gown Specialists, a lovely group of people, in sunny St. Petersburg, Florida. We weren’t the only speakers, and we eagerly soaked up their presentations as well. You didn’t think you were the only one learning out there, did you? […]
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When it comes to YouTube there is a lot of myth and a small amount of truth connected to marketing there. If you want there to be a possibility of new brides learning about your wedding business through your videos however, hosting them on YouTube is your best bet. Matthew Toren has written a […]
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Want to know if your website makes the grade? Here are the essential elements you should include on your wedding business website. 1. Professional website design. If your site looks amateur, so do you. 2. Your location, including a mailing address with town and zip code. This is the only way Google knows where you […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
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We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.
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