The #1 marketing resource for the wedding industry
Marketing your business is about more than just telling people about your product or service. How many times have you hung up on telemarketers because they have done just that? I have a bad tendency to back up and cut conversations short when talking in person with salespeople who don’t even try to make a […]
Click Here to Continue Reading...Negation is often on the mind of every bride who looks into your business. Your first question to yourself needs to be “how valuable is my business or product?” If you are already pricing the lowest you can afford to you need to re-think your strategy. Your pricing needs to be set for you to […]
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Have you looked at your website and promotional materials and instead of thinking how great they look taken a look to see how easy it is for people to take the next step? How do you respond to other businesses if they ask you to sign up for something? People are busy, and like you, […]
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You do a ton of marketing with the aim of getting sales. A sales funnel is the process that moves people from someone who has never heard of you, to your landing the sale. Instead of just randomly doing marketing, the sales funnel is something that you set up to ensure that no one gets […]
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Everyone loves weddings and pictures of the event. Instead of thinking about the photographer and the problems that their picture taking causes they run around taking pictures often ruining those amazing moments. So how do you deal with it? Some photographers include a “no cameras allowed” clause in their contract, although the bride and groom […]
Click Here to Continue Reading...Groupon has been hailed as the new wonder kid in marketing. The problem is that those reviews often come from consumers. According to Carla Dewing’s insightful article, it’s easy to lose everything if you jump on Groupon without knowing what it’s for and how to leverage the success. People who use Groupon are looking for […]
Click Here to Continue Reading...Finding yourself turning into a workaholic is the accepted norm of today’s society. This becomes an even bigger problem when you are building your own business. While work is good, spending time with family and friends, and even more so, just taking a break, is essential for your mental and physical wellbeing. As productivity expert […]
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Disasters happen, whether they be internal, or, even more importantly, external disasters. To be specific, you never know when the sewer will back up, or your town will be hit by a natural disaster. These are the kinds of things that businesses tend to forget about, and will kill 43% of those hit according to […]
Click Here to Continue Reading...Employees who telecommute or work from their home is something that is becoming more and more common, especially amongst startups and small businesses. Even if you do have employees on site it is likely that at some point along the way you will end up having at least one person who works for you from […]
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Something that entrepreneurs, business owners, freelancers and the like all face is discouragement and this is something that will get a stranglehold on both you and your business if left unchecked. The first step to dealing with discouragement is identifying the cause according to Laura Spencer. In her article she does a great job of […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
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