How to Create A Good Facebook Ad For Your Wedding Page

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Facebook ads are super helpful at getting traffic to your fan page. If your fan page is set up correctly it will in turn convert quite a few of those new “likes” into leads. Think about it. People spend an insane amount of time on Facebook being social which means if you can create an ad that captures their attention

Why You Should Use Permission Marketing

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There seems to be a high push among marketers to get peoples contact information which is great, and needed. The problem is that once they have that information they assume that they have permission to market to that person for years to come. Unfortunately they don’t. Permission is a tricky thing. It means that you clearly stated that the opt-in

DIY Wedding Trends: I Do or I Don’t?

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With the rise of the do it yourself wedding trend, it seems there are two camps: those who violently oppose DIY for weddings and those who are embracing the trend. One such company is Story Mix media, whose DIY wedding video service was recently featured on ABC local news.  You can check out the video below: The Con The do

The Truths About Marketing in Your Wedding Business

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  You’ve probably already set goals for the marketing in your wedding business, but have you ever thought of where your marketing will eventually lead? No, I don’t mean just to sales and a successful business. I mean where will your marketing be in five years or so down the road? Jessica Swanson’s article points out some of the bottom

New Marketing Ideas To Reach Brides

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When it comes down to it, marketing creativity is what makes a bride take notice of a business and increases the chance of her choosing one business over another, especially if the marketing is connected to a friendly business. Although social media and Foursquare in particular were the focus of Lauren Drell’s article, there were scads of great ideas for

Why You Need To Connect With Brides via Social Media

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Marketing has come a long ways since the advent of social media. Whereas in the past there was an invisible glass wall separating clientele from businesses, today there is major ongoing interaction directly between clients and business management. The wedding industry has amazingly taken much longer to tap into the change which has lead to major frustration with brides. Of

Brides Calling at All Hours? 3 Tips to Steal Back Your Time

Featured image for u201cBrides Calling at All Hours? 3 Tips to Steal Back Your Timeu201d
Question of the Week: How can I get my brides to realize that they can’t call me 24 hours a day 7 days a week?   Question: My biggest frustration is that I am having a hard time making my brides understand that just because I work from home, doesn’t mean they can contact me or text me at all

Vendor Criteria From Real Brides

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Have you ever wondered what really makes brides choose one vendor over another? The Perfect Wedding Guide puts together a yearly panel of real brides and asks those hard questions. The interesting thing is that no bride on the panel replied that the design or product was the deciding factor for the vendor they went with. Something that did stand

How To Turn Social Media Marketing Into Income

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 If you’re like most of us you’ve been marketing away, but when was the last time that you checked into whether that marketing was actually turning an income, and if it is, what tactics are the ones working? After all, you aren’t marketing for the purpose of marketing, you’re marketing to earn money and build a successful business. Stephanie Padovani

So What Are The Real Wedding Statistics?

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When it comes to taking a good look at real nationwide wedding statistics The Knot is considered one the best places to get the information. They just finished a survey on weddings and Chris Jaeger posted the results on The Knot. What many wedding businesses will probably find as the biggest shock is the fact that the average cost of