For most wedding professionals, writing their Wedding Wire and the Knot profile blurbs is one of their most challenging tasks. Based on what most of us are paying for these profile listings, it is worth every minute of our time and energy to craft a truly mesmerizing profile. But how do we craft a profile blurb that is authentic, powerful,

  Confession: I stole the apps on this list from Sonny Ganguly of Wedding Wire.  In his presentation at the Wedding MBA 2013 called, “Planet of the Apps,” he shared 36 of his favorite apps you can use for your wedding business. Honestly, I couldn’t write fast enough to keep up!  Here are the ones that jumped out at me

Last week at the Wedding MBA, Sonny Ganguly of Wedding Wire once again blew our collective minds.  This time he shared his ambitious goal: to get 100% of wedding professionals to go mobile by next year. Why is going mobile so important to your wedding business? Check out these eye-opening statistics: In 2014, the amount of mobile traffic will surpass

Question: How do I get as many reviews as possible when I don’t have many clients? “Hi Stephanie and Jeff, I have a question.  I am just starting my wedding music business and today received my first testimonial from a happy client.  She asked me if I wanted her to write an online review. My question is, what are the

This is Stephanie, reporting in on nuggets gleaned from the EPMEN conference we spoke at this week.  Lots of wedding marketing learning.  Yahoo! First stop: the wisdom of Sonny Ganguly, Wedding Wire CMO and chief technology brainiac, who blew our minds with a Back to the Future inspired trip through the changing technology from 2003 years ago to to 2023.

I was hanging out on Wedding Wire the other day and came across this question: What comes first…the branding or the client? It’s a good question.  Do you create your marketing message first and then attract the clients you want…or do you consider your ideal client first and then design your message to attract them? While it can be tempting