This is a sponsored post. By Christine Dyer, Bridal Tweet Whether you are developing a website, advertisement, email, or Facebook post, it is critical that you tap into both the emotional and rational needs of engaged couples. The key is to understand what those needs are. For wedding marketing to be effective, I believe it must satisfy these three needs:

I must admit that I’m a bit puzzled that wedding trends and fads changing so quickly, as laid out, for example, in this Vogue article about 2017 wedding food trends. This is what I mean: Fashion trends come and go quickly too. But you wear clothes every day, and it’s understandable that you’d get tired of this or that style

It doesn’t take long for wedding pros to be in the business to know some couples really thrive on kitsch and irony. Such hipsters are not difficult to spot. The men in such couples will likely be sporting a handlebar mustache. The women will perhaps be wearing kitty-cat glasses. They both will be drinking PBR.   In Las Vegas, Taco

By Kylie Carlson, International Academy of Wedding and Event Planning The new year brings a close to the holiday season and our chance as wedding professionals to examine the coming year.  The 2017 International Wedding Trends Report is the perfect place to start to gain an overview of what we can expect to see. Color in Fashion and Design The

By Rebecca Hochreiter, Destination Weddings Travel Group Trends play a major role in the wedding industry, so it only makes sense for professionals to stay up-to-date with what styles are arriving on the scene and what’s heading out in today’s nuptials, as well as what’s sticking around for another year. According to The Knot, close to a quarter of couples

By Lacey Hauptman With the value that couples (your potential clients) attach to their precious wedding photos, it is easy to get carried away when it comes to copying every tried-and-tested pose out there that other wedding photographers tend to stick to. But while it’s perfectly understandable to want to take the same token wedding shots every time to play

Your source of all things wedding biz from around the web. All Things Weddings: To Pin Or Not To Pin? Pinterest As a Wedding Planning Tool – A bride-to-be discovers the drawbacks of Pinterest planning and describes her love hate” relationship. This Is What the Average Cost of a Normal Wedding Can Buy You From a Celeb Wedding – Shocking!

All Things Weddings: How to Avoid “Wedding Markup” When Planning Your Big Day – It’s those “greedy” wedding pros vs. the unsuspecting couple, with a featured appearance from Book More Brides! What do you think about “wedding”prices? 10 Wedding Entertainment Trends of 2016 – Real DJs, musicians and entertainers share what’s happening in weddings today. 4 Crazy-Horrible Wedding Disasters That

Unlike most wedding trend reports, which give you trends from the previous year, the Thumbtack 2016 Wedding Trends Report reveals the biggest trends in weddings for 2016. This is great for wedding venues and wedding vendors, as it helps you tweak your service to fit the needs of couples and ultimately help you book more weddings. If you have the

 Your source of all things wedding biz from around the web. All Things Weddings: Yes, Wedding Photographers Should Be Fed. No, You Cannot Delete Anything From the Internet – In case you missed the drama around the (now removed but still searchable) article from Brides.com. 8 Instagram Accounts You Should Follow for Wedding Inspiration – Follow the best of the