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I never planned on being a sales professional. Sales people are so maligned in our society that the “sleazy salesman” is an ugly stereotype. When I worked in sales for a health club, we weren’t even allowed to call ourselves sales staff to avoid the sleazy sales stereotype. My position was “membership coordinator.” Yeah, my […]
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With booking season around the corner, it’s a good time to take a look at your pricing and packages before you start meeting with new brides and grooms. How do you know if you need to make a pricing change? Check out the signs below – they are an indication that you are due for […]
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The first step in booking the couple at the meeting starts BEFORE the meeting. You need to preframe what’s going to happen to stack the deck in your favor. Before the meeting: Give the couple a simple “homework assignment.” Ask them to fill out a short questionnaire or visit specific pages on your website that […]
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There’s nothing more frustrating than having a bride or groom ask, “How much are your packages?” and then when you answer, they follow it up with, “But So-and-So will do it for $400 less.” ARGH! Here are some truths wedding pros often forget… The “How much?” question is the #1 buying signal. It means you […]
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Have you ever wondered if your writing is good enough on your wedding business website? Well so does everyone else and the truth is that everyone makes one mistake or another. The trick is to catch the main mistakes that turn off brides while not becoming such a perfectionist that you kill the emotion of […]
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If you’ve read many of our articles you’ve seen us encouraging that you have a blog on your wedding business website. The benefits are great as a wedding business blog encourages people to return to your website over and over to read new posts. However as Zac Johnson points out in his article, if you […]
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This is a sponsored post that contains affiliate links. This article is just for our friends in the wedding venue and location business, by very special request. Of course, ALL wedding business people can use these tips, so keep on reading! The first step to attracting more wedding clients is to step into the bride […]
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If you are having trouble reaching brides online there is always a reason, and it’s not just because they choose someone else. Any time a bride chooses another company as her wedding vendor it is because, for whatever reason, you didn’t “fit” her idea of what she was looking for. On your website there are […]
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The instant sale is a mythical thing. While it does happen now and again, most brides require hearing from you multiple times before they begin to seriously think about using your business. Once they’ve signed up to receive emails from you things get tricky as it is often then that brides ignore your emails. The most important […]
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Making sales is the bottom line to any business. After all, if you don’t make sales, you are running an expensive hobby, not a business. So how to do get more brides to buy your stuff? According to Pawel Grabowski it isn’t a matter of luck whether you make a sale, it’s a matter of […]
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