Sales is a dirty word. Is it any wonder that we dread it? Yet until a sale is made, nothing happens. You don’t get to do what you love. You don’t get to wow the couple with the wedding of a lifetime. The magic doesn’t happen until you book the wedding. Whether you like it or not, if you own

With booking season around the corner, it’s a good time to take a look at your pricing and packages before you start meeting with new brides and grooms. How do you know if you need to make a pricing change? Check out the signs below – they are an indication that you are due for a price increase. 4 Signs

The first step in booking the couple at the meeting starts BEFORE the meeting.  You need to preframe what’s going to happen to stack the deck in your favor. Before the meeting: Give the couple a simple “homework assignment.”  Ask them to fill out a short questionnaire or visit specific pages on your website that contain rave reviews from your

There’s nothing more frustrating than having a bride or groom ask, “How much are your packages?” and then when you answer, they follow it up with, “But So-and-So will do it for $400 less.” ARGH! Here are some truths wedding pros often forget… The “How much?” question is the #1 buying signal. It means you have a prospect who’s going

Have you ever wondered if your writing is good enough on your wedding business website? Well so does everyone else and the truth is that everyone makes one mistake or another. The trick is to catch the main mistakes that turn off brides while not becoming such a perfectionist that you kill the emotion of your content. BloggingTips.com has an

If you’ve read many of our articles you’ve seen us encouraging that you have a blog on your wedding business website. The benefits are great as a wedding business blog encourages people to return to your website over and over to read new posts. However as Zac Johnson points out in his article, if you aren’t passionate about blogging, your

This is a sponsored post that contains affiliate links.  This article is just for our friends in the wedding venue and location business, by very special request. Of course, ALL wedding business people can use these tips, so keep on reading! The first step to attracting more wedding clients is to step into the bride and groom’s shoes and start

If you are having trouble reaching brides online there is always a reason, and it’s not just because they choose someone else. Any time a bride chooses another company as her wedding vendor it is because, for whatever reason, you didn’t “fit” her idea of what she was looking for. On your website there are two major keys to why

The instant sale is a mythical thing. While it does happen now and again, most brides require hearing from you multiple times before they begin to seriously think about using your business. Once they’ve signed up to receive emails from you things get tricky as it is often then that brides ignore your emails. The most important thing you have to incorporate

Making sales is the bottom line to any business. After all, if you don’t make sales, you are running an expensive hobby, not a business. So how to do get more brides to buy your stuff? According to Pawel Grabowski it isn’t a matter of luck whether you make a sale, it’s a matter of your attitude. Make sure to