When I was planning my wedding a few years back, the most important referrals I stumbled across were those of other brides. I didn’t care about brochures or reviews I saw online or in print. The most glowing editorials meant much less than what I was really looking for: what real brides had to say. One of the first things

Getting reviews from brides and grooms online is GREAT for business. We’ve been urging wedding professionals to get their raving fans to post reviews online so that your wedding business is everywhere, and to make it as easy as possible by sending couples direct links to your review profile. The easier you make it, the more reviews you get, right?

  Reviews. There is no way around it. No matter what business you are in people are going to be looking for and asking for reviews about your business. So how do you find those reviews for your wedding business? A great way according to Stephanie Padovani’s guest blog post over at Illuminate is to do a Google search on

Whether we like it or not, brides turn to other brides for advice. Even though the wedding experts (us) actually know a heck of a lot more about planning a wedding, a bride is much more likely to trust her opinion than ours.  At least at first. Are you using the true power of bride referrals? You can do this