The Most Important Question To Answer In Your Wedding Business

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Important Wedding Business Questions There is one question that we get all the time in our book more brides Facebook Member group: What do your couples want the most from you? The funny thing is, the answer has nothing to do with what you offer.  “What is going to make your wedding couples actually want to book with you, and

What to Say When Following Up with Brides

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As a wedding vendor, you have leads coming in from bridal shows, referrals, social media, and website forms. The question arises, what do you say when it comes time to follow up? Here are a few tips to use when planning your method of reaching out to your potential clients: 1. Make it personal – Use their name As easy

New, Non-Obvious Rules For Wedding Professionals

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Dow Jones’ Marketwatch, apparently looking to both branch out and create filler, has a column for wedding guests entitled “Remember these rules at the next wedding you attend.” The tips range from the fairly obvious to HILARIOUSLY obvious, and we will dissect them. I, for one, don’t want to dish out obvious advice. I want to my bleatings to have

How To Get More Referrals in 2016

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By Megan Miranda We all make New Year’s Resolutions that are personally unrealistic, like losing that last 10 lbs. or finishing that undone house project. For years, I vowed to stop being late, which I honestly still haven’t completely achieved. One attainable resolution that you can certainly keep is to get more referrals in 2016! Get your current clients to

Top 5 Deadly Mistakes of New Wedding Professionals

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By Brit Bertino In this day in age, we see so many new wedding professionals entering the wonderful world of events. Having been one of those new-to-the-scene professionals, there are a handful of top mistakes that I wish I knew to steer clear of as I started out. Why does this matter so much? Often, wedding pros who are just

How to Protect the Online Reputation of Your Wedding Business

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This is the newest member of our family, a pitbull named Chili Rosebud. She’s a daddy’s girl. The notorious “pitbull” has a bad reputation, though that’s begun to change thanks to organizations like Pinups for Pitbulls and Animal Farm Foundation. I know how awesome a pitbull can be – and maybe you know – but even one article about the

11 Mistakes Wedding Pros Make That Kill Your SEO

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SEO (search engine optimization) is essential for getting brides and grooms to find you.  In fact, that’s exactly what it means. SEO: the process of improving your website’s ranking in the search engines so that more visitors can find you…without having to pay for it. True SEO expertise is complicated and far beyond my own amateur SEO geek abilities, but

5 Myths About Starting a Wedding Business

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There’s a lot they don’t tell you about being a wedding professional. And when you start up your new wedding business, you’re going to hear a lot of…well, bullshit from your family and friends.  You’ll be facing the common, painful stereotypes. Check out these myths for starters… #1 – You’ll only work on weekends. Ha!  I wish. Sure, most weddings

4 Dumb Things Wedding Professionals Say

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It really ticks me off when wedding professionals say dumb things that hurt their businesses, limit their opportunities and attract negativity.  I know you don’t mean it, but that doesn’t make it any less damaging or any easier to bear. Not just because it drives me crazy–even though it does–but because I really love our wedding pro friends and clients. 

“Don’t Hire an Amateur For Your Wedding!”

Featured image for u201c“Don’t Hire an Amateur For Your Wedding!”u201d
A bride called me the other day with this question, “Does your DJ service offer iPod rental? I don’t need a DJ or MC; we just want to pick out the music.” As much as it makes me want to scream in frustration, I honestly can’t blame her for asking. She doesn’t know the risks of DIY, not with wedding