The One Minute Mind Hack to Easily Double, Triple or Even 10x Your Wedding Business Income

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By Suriaa Kanakapally Andrew’s daughter Alessia was born few years ago. At the time of her birthday, the hospital partnered up with a photographer and offered a photo package for the family. Andrew was shocked at the genius this hospital and photographer exhibited in their marketing. Overall, he was pleased with the package, the timing, and he paid gladly for

Know Your Worth: 5 Ways to Price Your Work

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By Jennifer Taylor, Taylor’d Events Group “Every second counts.” If you’re a wedding business owner, you surely understand and agree with this saying. It’s true – every second really does count when you’re balancing client appointments, design schemes, and day-to- day admin work. This is why it’s so essential to ensure that you’re pricing your work accurately and being compensated

4 Smart Tips For Dealing With Event Crises

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By Kevin Dennis, Fantasy Sound Event Services Nobody likes to talk about event crises – they’re as unwelcome as an excessively boisterous great-aunt taking up the dance floor. Just like any great-aunt though, it’s important to discuss these matters in order to ensure that they get handled quickly and efficiently if anything were to happen. If an emergency were to

Wedding Industry Roundup: Stressful Weddings, SEO Lies, Freaky Emails

Featured image for u201cWedding Industry Roundup: Stressful Weddings, SEO Lies, Freaky Emailsu201d
Your source of all things wedding biz from around the web. All Things Weddings: Yes, Wedding Planning Is Stressful — But Not For The Reason You Think – It’s not just the details! Going Bridezilla is a result of a deeper process at work. 20 Signs You Might Be a Wedding Planner – How true is this?!? I’m not a

4 Smart Ways to Book Weddings With Social Media

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By Bonnie Dannen As a wedding professional, you have to be constantly on the lookout for new ways to attract more clients so you’re always booked. With your profiles on social media, you’re probably already trying to reach out to everyone you can—word of mouth is the best advertisement, after all. But there are some unique ways to get more

How Can I Earn Venue Referrals As a New Wedding Business?

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“We are just getting started as an event planning business; we’re officially an LLC, our website design is underway and we’ve got business cards about ready to send to the printers. Our next steps include going to venues to get a tour of their location – to know what they have to offer firsthand. Should I email/phone venues to schedule

Featured Wedding Superhero: Lisa Paladin, Wedding Planner

Featured image for u201cFeatured Wedding Superhero: Lisa Paladin, Wedding Planneru201d
Superpower: The Social Butterfly You may have heard the saying, “It takes a village to raise a child.”  Well, your wedding business is your child – it will take a village to help it grow! Nobody understands this better than Lisa Paladin of Event Plan-It. Lisa clearly realizes the value of making personal connections and building relationships. We had to

How Should I Deal With This Mother-of-the-Bride Zilla?

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  “I am very new to the wedding planning business and I have coordinated 5 wedding so far. I have a wedding scheduled in August 7, 2015 and just got a text message from the bride very upset because her mother is telling her is is not coming due to several reasons. A couple of reasons are the sun, she

The Couple Doesn’t Have a Budget. Should I Offer a Discount?

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“Help! I love your columns and website – you are a godsend for our profession! I have a very unique situation that came up today and I would LOVE to ask for your guidance. I am a wedding planner new to the area. Yesterday I met with potential clients for two hours about procuring my day of coordination service. I

5 Ways to Tailor Your Content to Attract Local Brides

Featured image for u201c5 Ways to Tailor Your Content to Attract Local Bridesu201d
By Kristie McCauley You probably see a lot of advice about how to SEO-up your website copy and content so that it attracts brides online. The challenge you might (or might not) be facing is how to attract local brides, or at least the brides that are marrying in the area where your wedding business is. Well, here you go…