The #1 marketing resource for the wedding industry
Question: My leads have slowed since I took time off my wedding business earlier this year. How can I boost my business quickly? “My biggest frustration atm is that I know I am an expert in my field, I have been a celebrant for over 10 years now and for the most of that time […]
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One hot summer day when I was a little girl, I decided to sell lemonade. I’d seen my friend, Sally, selling out the week before and I wanted to make some money. My little brother and I mixed up a pitcher of Lipton lemonade, then spent hours coloring signs with wobbly letters: “Lemonade 50 cents!” […]
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Confession: I am obsessed with email. I’m obsessed with learning what gets people to OPEN emails, CLICK through and take ACTION. It’s part of my mission to reveal the secrets of capturing more leads and turning them into booked weddings with “wicked smart” follow up that works. Your email subject is the #1 factor determining […]
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Do you think the most successful people stepped on others to get where they are? I’ve met a lot of wedding pros who believe that those who cheat get ahead in business. Sadly, some believe that’s the only way to be successful. And while selfish cheaters may get ahead in the short term, it just […]
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This was the REAL title of Marc MacIntosh’s presentation at the Wedding MBA last week. He eviscerated the crappy marketing and bad advertising practices that permeate the wedding industry. Sometimes the truth hurts, but we can all learn from it. “We all tell the bride about the importance of hiring a professional and […]
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The wedding industry is a competitive one. You may find yourself scrambling to book brides and find new clients. What’s a wedding vendor to do? Nowadays, you’ve got to get creative. Here are a few slightly unconventional ways to get your name out there that are sure to have the brides fighting each other for […]
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Sometimes, a wedding blog can provide even better advice than their maid of honor. And for wedding bloggers, this is good news. According to FactBrowser, 61 percent of U.S. online consumers have made a purchase based on recommendations from a blog. But without an interesting blog title to grab brides’ attention, the rest of your […]
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Question: How do I get bookings from free advertising and bridal lead sites? “Stephanie, Business & marketing, it’s ALL I study about nowadays! I honestly have a few questions pertaining to this Price Shopper email template and my particular situation 😉 First off, I use many free places for advertising – yelp, Angie’s list, Facebook, […]
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Question: Most of the couples in my area are NOT my target clients. How can I find the couples who are looking for my services? “Hello! I love your website. I am a Certified Celebrant and Wedding Officiant based in Miami, FL. I am just starting out and specialize in writing and performing wedding ceremonies […]
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Guest post by Jennifer Blaske I wanted to share something with you guys that I thought might be good blog fodder. It’s a perfect complement to your blog post about “Why Your Networking Sucks.” Here’s the story… On a Facebook group for local wedding professionals, someone posted, “If anyone needs a [type of wedding pro], […]
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