The #1 marketing resource for the wedding industry
Search pretty much any destination wedding travel topic on Google and what comes up on the first page? Go ahead, take a wild guess. Trip Advisor. It’s the best known and most widely used travel review site on the internet. And it manages to appear EVERYWHERE in travel-related searches, like some sort of travel review […]
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When you are just starting out in the wedding industry, how do you get new clients? If you think it will be easy to become successful working lavish weddings straight out of the gate, you may need a reality check. It’s more likely you will need to become great at marketing if you want to […]
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I was four years old the first time I was stung. I was running barefoot through the grass and…yowsers!…stepped on a bee. For days I was terrified to go outside, convinced that I’d be stung again. But my mother promised that I wouldn’t get stung as long as I wore shoes. Finally reassured, I pulled […]
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What’s the very best source of leads for your wedding business? If you ask wedding vendors, it’s pretty much unanimous: word of mouth. These leads come from either the people who’ve seen you in action or referrals from clients who have used your services. These leads are high quality because they already understand your value […]
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Question: We already have a successful business in the corporate market. How do I start offering our services for brides and grooms? “Hi Stephanie, We are a 60 year old company. In essence, we pioneered the AV rental and production business in this market. We have a very strong corporate presence and are involved with […]
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I’m sure you’ve heard the saying, “you never get a second chance to make a first impression.” But do you realize this also applies to your wedding business website? With engagement season in full swing, it’s important to be prepared for the couples that will be searching for your services online. Take a look at […]
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Question: What lead generation companies will provide worthwhile leads for us? “Hi Stephanie & Jeff, We have centered our marketing efforts around resellers, as in caterers, planners, etc. offering them preferred vendor status on our website, etc. in exchange for referrals and have found this to be, for the most part unproductive. Either those vendors […]
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Black Friday and the holiday buying season is almost upon us! Are you planning an event to kick start holiday spending for your wedding business? Confession: I hate shopping. Black Friday is my worst nightmare. I never go near the stores after Thanksgiving, and I’m afraid of my email on Cyber Monday because of the […]
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I love October. It’s the official month for horror and monster movies. If you know me, I have a sweet tooth for the macabre. A few weeks ago I watched a documentary about the making of one of my all-time favorite horror flicks, John Carpenter’s Halloween. In case you haven’t seen it (shame on you!) […]
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Question: How do I manage my client response emails when I have multiple team members? “Hi Stephanie and the BMB team, Just a query about personalising emails. We’re a tiny outfit and we share the response on customer service emails. A lot of our customer service responses are sent out by Jugee my right hand […]
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