The #1 marketing resource for the wedding industry
What is an innovative business idea? Most of us get this feeling that to be innovative in our business requires a lot of money, and an overly creative mind. However, according to the interview on Anna Farmery’s blog The Engaging Brand that is simply not true. Innovation is any idea that you come up with […]
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Facebook Timeline is all about being creative. What you do with the new layout options is up to you. Whether you use your personal profile for your wedding business is up to you, and whether you network with others in the field and use your profile as a way to encourage them to send […]
Click Here to Continue Reading...A lot of wedding businesses don’t have store fronts. Especially those who do photography and other types of services and products which don’t need a store front. Regardless of that fact, your business appearance still matters as Lisa Promise reminds us her in article. A bride isn’t looking for perfection, but she wants to […]
Click Here to Continue Reading...Have you ever wondered why there is so much change in the digital marketing platform? After all it seems like there should be some bottom line answers that ALWAYS work right? Well, let’s put it all in context. Marketing has been around ever since buying and selling started (and let’s face it, we’re talking […]
Click Here to Continue Reading...What does your email signature look like? This is probably one of the most overlooked parts of marketing that can really boost readership and trust in your business according to Mary Marsh’s article. It isn’t enough to just sign your name and include you wedding business name. The first tweak should be to include […]
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A while back I wrote an article posing the question: If I Give Value For Free, Does That Mean I’m Cheap? Recently, another wedding vendor responded to it with some concern and asked another provocative question… “Would you provide the same information you provide to your paying clients as you do to your prospects […]
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The buzz about blogging can get irritating just like the buzz of a fly. It might not be something you want to hear about, and if you aren’t already blogging you are so busy you just can’t see the point. The point of blogging isn’t to waste your time, or to write endlessly just to […]
Click Here to Continue Reading...HubSpot just did a study to find out what businesses attribute their success to in an increase of leads according to the article by Rebecca Corliss. The top result wasn’t surprising – 75% tribute an increase in leads to good SEO. However the second place holder at 69% might surprise you. 69% of businesses who […]
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There has been another change in Facebook. Perhaps you’ve noticed it? In fact it’s a change that has people around the globe buzzing, both happily and unhappily. But on top of the change in the way the activity wall works there is yet another change that you may or may not have seen yet. It […]
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When Facebook changes it can be frustrating. You knew everything so well, and now you don’t. At the same time it doesn’t take too long before the hatred of the new format dies down and the love of the perks grab you. But what we see on Facebook isn’t all that is changing. As they […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
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