The #1 marketing resource for the wedding industry
I’ll be honest; I wasn’t a huge fan of Pinterest when it came out. It seemed like a waste of time, and I wasn’t sure what the benefit would be. However many of my friends dove in ecstatically and began extensive pin boards to plan parties, re-decorate rooms and more. The problem with Pinterest […]
Click Here to Continue Reading...Last month, Jeff and I went to Florida and ate at Seasons 52 for the first time. If you haven’t eaten there, I highly recommend it for the lesson in outstanding marketing. Wedding marketing lessons from a restaurant chain? YES! We’re such marketing geeks that we went back the very next night to re-examine […]
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Integrating social media with your wedding business website is crucial. No, I’m not just saying that. Not only does it connect all the different sites that you are on, it also boosts your search engine ratings. It isn’t enough just to have a website. While that is good, brides expect to find you on […]
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There are a lot of layers to what you can do with a Facebook page. You can keep it simple, or you can add all the bells and whistles and make your page sparkle, driving traffic and leads to your main wedding website. One of marketer’s favorite ways to do this used to be by […]
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There is a lot more to setting up a Facebook business page than meets the eye. It is easy, you just have to know exactly what you are doing to have you page jump out at the potential lead who Likes your page. Something that Lawrence Chan points out in his article on his […]
Click Here to Continue Reading...Wedding businesses shouldn’t get a bad reputation online. They help brides create the perfect day right? Well the thing is if a bride has anything go wrong on her wedding day she is going to be furious. It might be that you just had a bad day, that something went technically wrong that was […]
Click Here to Continue Reading...Last month Jeff and I had the pleasure of speaking to the Association of Wedding Gown Specialists, a lovely group of people, in sunny St. Petersburg, Florida. We weren’t the only speakers, and we eagerly soaked up their presentations as well. You didn’t think you were the only one learning out there, did you? […]
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When it comes to YouTube there is a lot of myth and a small amount of truth connected to marketing there. If you want there to be a possibility of new brides learning about your wedding business through your videos however, hosting them on YouTube is your best bet. Matthew Toren has written a […]
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Change, evolution, forward movement: these are not words often associated with businesses and yet truly successful businesses embody those very words. Back in the 1950’s businesses did everything the same way, and were successful by doing it. People were comfortable with using the same products, and being told what they needed. That was a […]
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There are a lot of layers to social media marketing beyond the initial setting up of the account and sharing information with potential brides. Jen Williams points out in her article that one of the layers which is often overlooked is the fact that you can integrate widgets to connect your social media sites […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
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