The #1 marketing resource for the wedding industry
Last week Jeff and I stayed at a gorgeous, high end hotel. It had all the amenities you’d expect and then some, including valet parking. We figured we didn’t NEED someone to valet our car back and forth to the parking lot since both of us are fit and healthy. The walk in the 108 […]
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The first time you met with prospective clients you were probably nervous and sweaty. As a seasoned wedding professional, your meetings likely go more smoothly now. If not, or if you’re unable to book clients at the first meeting, follow these tips to improve your skills. You should feel comfortable and confident, signing contracts with […]
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By Kelly Rice Owning and operating your own wedding business may be a common dream, but few people consider the logistics of marketing their business once they set up shop. In the wedding business, marketing is all about making a connection with couples that translates into a professional relationship. For wedding planners and other professionals […]
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By Kaitlin Jones Whether you’re building your small business or you’re a brave solo-preneur starting to dip your feet into the world of wedding wonder, branding should be at the top of your To-Do List. More than just business cards and letterhead, everything under the umbrella term of “branding” is an instant snapshot of what […]
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By Kelly Rice Viral content has become today’s marketing Holy Grail. Everyone wants content that creates a buzz, captures the imagination and – most importantly – gets people talking. After all, viral content is the best form of free marketing since your readers do the work for you. But how can your content compete in […]
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You might not know it, but your website could be making you criminal to brides and grooms. It’s not a legal crime, but it’s a crying shame because it means you’re losing business and you don’t even know it. The crime: Autoplaying music on your website. Don’t do it! Please, please, please. Here’s why: 89% […]
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Anyone else sick of brides and grooms who inquire about hiring you for the wedding and then DON’T RESPOND when you get back to them? If this happens to you, it’s likely that you’re making a critical mistake. It’s one of the 10 Fatal Follow Up Mistakes of Wedding Businesses we share in this video […]
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I know you’re guilty. I’ve seen you (or someone like you) committing these networking sins at every wedding professional mixer, wedding show and industry event. Don’t believe me? Take heed of these common mistakes that can ruin your networking opportunities and cost you big time in lost referrals. Mistake #1 – Hanging out with your […]
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Should I Switch My e-Commerce Website to WordPress? “I heard you mention that it was best to have your website on wordpress.org. Do I need to make a switch over? What’s the benefit of doing this? I read online that you can pay $12 for a custom WordPress.com domain? Does this then mean that the […]
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When I was in my early twenties, I went through a philosophy kick where I read everything I could get my hands about the meaning of life. A lot it waxed poetic but didn’t make a lot of sense to me. Until I finally found something I could sink my teeth into. “The meaning of […]
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