The #1 marketing resource for the wedding industry
Question: How do I come up with new information for my blog, email newsletter/ezine, free Bride Bribe, videos, etc? Hi, guys! Here’s my question, though. And it really doesn’t just apply to Bride Bribes. How do you come up with different information for the Free Offer, blog posts, and ALSO an ezine/newsletter? I am totally […]
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Las Vegas. Sin City. Land of Elvis, Entertainment Capital of the World, internationally famous monument to 24 hour sensory indulgence. Jeff and I visited Las Vegas last week to present at the Mobilebeat Convention (Shout out to our DJ brothers and sisters!) and I found myself wondering… What Las Vegas teach us about the wedding […]
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What’s the first question a bride or groom asks when they contact you? Come on. Don’t be shy…tell me. HOW MUCH? About 95% of couples ask the price question right away. Even before they they ask if you’re available for their date! It’s enough to make me wanna tear my hair out by the roots. […]
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Wouldn’t you love to know that brides and grooms were going to be crazy for your product, service or package…before you went to all the trouble of making it? Here’s the tale of woe for most wedding professionals: they have a really good idea (at least, they’re pretty sure it’s a really good idea) and […]
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What is the goal of your wedding business? There are a lot of ways to answer that question. You might answer with a lofty mission statement, “to provide couples with the best wedding EVER!” Or you could list the awesome features of your product or service. You could say simply, “My goal is to make […]
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It’s simply not true that all brides and grooms care about is PRICE. I know it feels that way when you get hit with the “price question” in every email and phone call, but it’s not. Consider this… High Price = High Value Low Price = Low Value We’re conditioned to look at price as […]
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It’s a challenge to charge what you’re worth as a wedding vendor and get it without argument. Sometimes it feels darn near impossible. So saying that you can charge more by giving something away for FREE, not only sounds crazy (“How can I make ANY money when I’m giving something away?!??”) it strikes fear into […]
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Does FREE marketing, the kind that actually works, even exist? It’s true that marketing is going to cost you either time or money. But there are some amazing free wedding marketing resources you need to be taking advantage of. What started out as “14 Free Wedding Marketing Websites” has grown to a list of more […]
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What’s the first thing most brides and grooms are asking when they contact you these days? That’s right: HOW MUCH? It’s unbelievably frustrating because they just don’t understand the value they’re getting. To make it worse, 90% or more of these inquiries are coming in by email which makes it even harder. If you at […]
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Question: HI Stephanie & Jeff, Still benefiting from your Book More Brides videos, excellent value for money. You raised an interesting point about having leads stopped, one of the biggest providers I have been using for years has just stopped his business. I know you are on the other side of the pond but do you know […]
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