Confession: I am a political junkie. We just survived the Presidential election. Call me weird, but I actually enjoy the election season game. Let me be clear; I hate robo-calls, and I don’t particularly enjoy watching two people try to destroy each other. The negative part isn’t very fun. I love the creation of the candidate’s image, the branding process,

We have all heard the term “information overload” but what does that mean in the information age to a wedding business? It means you, like everyone else, have to sort through an amazing amount of information to figure out how to reach the bridal market. As John Jantsch points out on his blog Duct Tape Marketing, information on marketing is

  Question: Should I change to a broader business name so people don’t think I just do weddings? I just closed my store front, but will be continuing online.I sell flowers and gifts for all occasion, I’m debating whether to change myname for the business. From Flowers and Gifts by Sarnia Weddings to Pat’sFlowers and Gift Gallery. I think one

  Last month Jeff and I had the pleasure of speaking to the Association of Wedding Gown Specialists, a lovely group of people, in sunny St. Petersburg, Florida. We weren’t the only speakers, and we eagerly soaked up their presentations as well. You didn’t think you were the only one learning out there, did you? Here are a few of

Behind every business owner there is a story. You probably didn’t start right off with building your business as your first job. If you did, you’re in for a big struggle. The reality is that the jobs behind us have shaped us for the ability to handle being an entrepreneur. Without training and working in the field of customer service,

  Ah, the world of the wedding business giveaway. This marketing tactic is a huge motivator to brides, super helpful to wedding businesses, and actually not that common nationwide. The benefits are huge however. If you find yourself able to budget for a really good giveaway and have a real need for growing your bridal lead list this is one

Question: In this economy, is the wedding business still thriving? I have been in business for about 7 years, part time, but have now decided to pursue it full time. In this economy is the wedding business still thriving? I have always counted on referrals for my business but if I go full time I will need more than that.

  Lately, we’ve been talking (writing, video-ing, eating, drinking, sleeping) about the power of using EMAIL to capture leads and follow up with them automatically. (If you don’t know what I’m talking about, check out the videos here to get all the juicy details.) We’ve related our success with this strategy and how it’s also worked for our wedding vendor

 Question: Brides don’t seem to be look for what I’m selling. How do I get them to buy my stuff?  I have a unique problem, I am the only person out there creating fashion charcoal portraits for brides new and existing. Trying to get the word out is almost impossible when sites will not address need, there is no category

It is probably the dream of many businesses in the wedding market to have at least some of their wedding contracts come from brides in the luxury niche. So how do you know that your business is reaching that market? Lawrence Chan wrote a great article on this in his blog. The bottom line to this is asking yourself if