Big Day Beauty: 5 Ways to Attract Brides to Your Salon

Featured image for u201cBig Day Beauty: 5 Ways to Attract Brides to Your Salonu201d
Guest post by: Cassie Brewer Everyone loves a good wedding. It’s a magical day that will be remembered for years to come. However, weddings can be stressful for brides (and bridesmaids). It’s natural for everyone to want to look perfect for the photos and attendees. In many ways, Pinterest, Facebook, and social media have put even more pressure on the

5 Strategies For Working With “Difficult” Wedding Pros

Featured image for u201c5 Strategies For Working With “Difficult” Wedding Prosu201d
By Christine & Rich Yodsukar Have you ever finished a wedding day just been thankful it was over because you worked with the most difficult vendor known to man? Well, we’ve all been there at least once and it’s inevitable that the moment we swear never to work with them again, we find out that one of our favorite clients

Social Media at Weddings: Trendy or Trashy?

Featured image for u201cSocial Media at Weddings: Trendy or Trashy?u201d
A few weeks ago, a reporter from Fox Business News called us for some comments about the W Hotel’s $3,000 “social media concierge” service providing professional coverage of the wedding via Twitter, Instagram, Vine and even your blog. It got me thinking about the impact of social media on modern weddings.  I turned to our wedding pro friends for some

2013 Wedding Trends: How to Use the Hottest Trends to Book More Weddings

Featured image for u201c2013 Wedding Trends: How to Use the Hottest Trends to Book More Weddingsu201d
In the wedding industry, like in any business, you want to prosper and succeed. But that can become difficult when you have to rely on somebody to choose you out of the many, many options that are out there. So how do you stand out and book more brides? Well, one way is to use the current and upcoming wedding

How to Win Friends and Referrals in the Wedding Business

Featured image for u201cHow to Win Friends and Referrals in the Wedding Businessu201d
Question:  What can I offer other wedding professionals that will make them want to partner with me? “I’ve been reading a lot of your stuff this week and have already implemented your price shopper template, created a business FB page and began comments and liking other vendors and venues, and re-thinking some things about my website. “Anyway, my question: I’m

10 Things Couples Need to Know About the Wedding Industry That the Media Will Never Tell You

Featured image for u201c10 Things Couples Need to Know About the Wedding Industry That the Media Will Never Tell Youu201d
This is a letter written to brides and grooms in response to repeated negatively biased news programs and “expose’s” about wedding industry scams and ripoffs. 1. We spend WAY more than 4 hours on your wedding. Couples are often shocked at the price tag attached to their wedding services.  “But I’m only hiring you for four hours!” is a common

Free Online Training for Wedding Pros Starts Tuesday!

Featured image for u201cFree Online Training for Wedding Pros Starts Tuesday!u201d
We’re big fans of FREE and we’re happy to point you in the direction of cool, free stuff wherever it may be found.  Which is why we’re happy to invite you to… The Wedding Business Evolution Summit Our new friend, Heidi Thompson, is hosting a brand new totally online event that you can attend for free.  All you need is

The Truth About Making a Living as a Wedding Professional

Featured image for u201cThe Truth About Making a Living as a Wedding Professionalu201d
Question: Who said you’re going to make a good living as a wedding vendor? Interesting survey and results… [The survey referred to found the 47.9% of wedding vendors make LESS THAN $25,000 per year, which is not a livable, full-time wage in most areas.  Get the full survey results here.] However, I need to ask who told these people that

New Expose’ Attacks the Wedding Industry: How to Protect Your Business

Featured image for u201cNew Expose’ Attacks the Wedding Industry: How to Protect Your Businessu201d
In case you missed the latest blow to the wedding industry, last Friday 20/20 released an expose’ using sound bites from wedding pros and wedding marketing educators to support their attack in Wedding Confidential: Industry Secrets. Here’s a direct quote from the promos, “Learn the tricks the wedding business uses to rip off unsuspecting lovebirds…” The media makes us out

2013 Wedding Trend Predictions: Industry Round Up

Featured image for u201c2013 Wedding Trend Predictions: Industry Round Upu201d
What will this next year hold for the wedding industry?  Will the newest styles and trends will knock our socks off…or leave us gagging? I’ve scoured the Cyberverse in my quest for the latest 2013 wedding predictions far and wide.  Welcome to the wild, wacky world of this year’s wedding trends. #1 – Bold, Intense Use of Color Colors that