Guest post by: Cassie Brewer Everyone loves a good wedding. It’s a magical day that will be remembered for years to come. However, weddings can be stressful for brides (and bridesmaids). It’s natural for everyone to want to look perfect for the photos and attendees. In many ways, Pinterest, Facebook, and social media have put even more pressure on the

By Christine & Rich Yodsukar Have you ever finished a wedding day just been thankful it was over because you worked with the most difficult vendor known to man? Well, we’ve all been there at least once and it’s inevitable that the moment we swear never to work with them again, we find out that one of our favorite clients

A few weeks ago, a reporter from Fox Business News called us for some comments about the W Hotel’s $3,000 “social media concierge” service providing professional coverage of the wedding via Twitter, Instagram, Vine and even your blog. It got me thinking about the impact of social media on modern weddings.  I turned to our wedding pro friends for some

In the wedding industry, like in any business, you want to prosper and succeed. But that can become difficult when you have to rely on somebody to choose you out of the many, many options that are out there. So how do you stand out and book more brides? Well, one way is to use the current and upcoming wedding

Question:  What can I offer other wedding professionals that will make them want to partner with me? “I’ve been reading a lot of your stuff this week and have already implemented your price shopper template, created a business FB page and began comments and liking other vendors and venues, and re-thinking some things about my website. “Anyway, my question: I’m

This is a letter written to brides and grooms in response to repeated negatively biased news programs and “expose’s” about wedding industry scams and ripoffs. 1. We spend WAY more than 4 hours on your wedding. Couples are often shocked at the price tag attached to their wedding services.  “But I’m only hiring you for four hours!” is a common

We’re big fans of FREE and we’re happy to point you in the direction of cool, free stuff wherever it may be found.  Which is why we’re happy to invite you to… The Wedding Business Evolution Summit Our new friend, Heidi Thompson, is hosting a brand new totally online event that you can attend for free.  All you need is

Question: Who said you’re going to make a good living as a wedding vendor? Interesting survey and results… [The survey referred to found the 47.9% of wedding vendors make LESS THAN $25,000 per year, which is not a livable, full-time wage in most areas.  Get the full survey results here.] However, I need to ask who told these people that

In case you missed the latest blow to the wedding industry, last Friday 20/20 released an expose’ using sound bites from wedding pros and wedding marketing educators to support their attack in Wedding Confidential: Industry Secrets. Here’s a direct quote from the promos, “Learn the tricks the wedding business uses to rip off unsuspecting lovebirds…” The media makes us out

What will this next year hold for the wedding industry?  Will the newest styles and trends will knock our socks off…or leave us gagging? I’ve scoured the Cyberverse in my quest for the latest 2013 wedding predictions far and wide.  Welcome to the wild, wacky world of this year’s wedding trends. #1 – Bold, Intense Use of Color Colors that