Every business that writes emails to their customers (and I would hope that includes everyone here) wants to find a way to write a better email to get more return on their investment of time. The thing is there is no perfect formula to writing the perfect email. If your business is on the west coast you’d better believe that

Email marketing. Oh the joys of writing an email, sending it off and never hearing back. Email marketing is one of the most crucial parts of marketing now days, and one that needs the most tweaking to reach your audience. When you’ve got a wedding business things can get even trickier because a bride comes from every possible background and

The instant sale is a mythical thing. While it does happen now and again, most brides require hearing from you multiple times before they begin to seriously think about using your business. Once they’ve signed up to receive emails from you things get tricky as it is often then that brides ignore your emails. The most important thing you have to incorporate

There are a certain amount of emails that you send that are not delivered. Often this is because someone gave you a fake email address, or used an email account that they only use for spam messages. However, there are ways for you to get the rest of your emails delivered, as well as keeping your email list clean of

  If you are just starting your wedding business it’s likely that you are focusing on one particular marketing tactic. If you want to get good results from your marketing however you are going to need to pull in multiple marketing efforts and multi-task while focusing on several at a time.Why can’t you get away with just one marketing tactic?

I know this sounds a bit goofy at first, but there really are better times of day and week to send your emails if you want to get them opened. Case in point: I shop at this amazingly inexpensive, all natural/organic grocery store. They send out a newsletter once a month which I love because its chalk full of recipes,