A mistake that a lot of businesses make is that their content sounds the same as everyone else’s content. Now I don’t mean they are all writing the same thing. Instead they are all writing in the same professional voice. While being professional is important, so is making sure that your content has its own sound. Think about when you

Making sales is the bottom line to any business. After all, if you don’t make sales, you are running an expensive hobby, not a business. So how to do get more brides to buy your stuff? According to Pawel Grabowski it isn’t a matter of luck whether you make a sale, it’s a matter of your attitude. Make sure to

If you are here you are probably looking for ways to boost sales in your wedding business. But as Jamillah Warner points out in her article, sales and marketing are not the same thing, not by a long shot. Marketing is what you use to get the attention of brides, sales is how you convert those brides into paying customers.

Are you sick of getting emails from brides who only seem to want to know about price? Not if you’re available, not the quality of your service, but HOW MUCH? You know you do excellent work.  That’s not the problem.  How do you convince her that you’re worth the price? There are some very specific actions you can take that

Most of the wedding professionals I talk to have NO IDEA where their leads come from, which bridal advertising actually sends them leads and whether or not those leads become booked weddings. You’ve got to know your numbers! Numbers such as: How much money do you want to make each year? How many weddings do you need to book at

Last week Jeff did a really cool little video explaining a concept that is absolutely vital to making sure you never waste a penny on expensive bridal advertising that doesn’t work. This much is easy: if your advertising isn’t working for you, DITCH IT. The hard part is…how do you know if it’s not working for you? Many times I