Wedding Marketing Tips for Instagram Hey wedding pro, we have some exciting news for you!  A recent statistic from the Wedding Report said “There will be more weddings in 2022 than there has been in the last almost 40 years”.  Which means your couples need you more now than ever before. If your wedding business is not booked out right

Turn Old Email Addresses Into Booked Brides Hey, wedding pro, is this statement true or false: You should delete the old email addresses of potential couples you haven’t contacted in 6-18 months because they are presumably married now and no longer need your services. False! How do you know your potential couples no longer need your beautiful product or service

Write Engaging Website Copy If you’re not booking enough brides in 2021, it might have more to do with your website messaging than you think. When a potential couple lands on your website homepage, excited to finally find their perfect wedding photographer, venue, or florist, the wrong messaging can quickly scare them back to their google search.  “People don’t care

How often do you offer discounts or deals to your couples?  1-2 times per year? Only if it will close the sale? Never? Many wedding pros fear that offering discounts to their couples will make them seem cheap, so they opt for the safe opinion: NEVER. Although offering a discount at the wrong time can certainly diminish your hard-earned value,

Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors Over the past year, there was a lot of uncertainty for our couples and their wedding day which meant there was a lot of uncertainty for us wedding pros too.  Fortunately, most states across the US have now completely reopened and there is a huge wedding boom happening

Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors The image on your website homepage is more important than you think.  If this main image is too generic, confusing, or showing a stressful experience, it could be the reason you are not getting enough bookings.  The goal of your homepage image is to have a potential couple

Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors Which couples are the right fit for you – and which ones are NOT the right fit? Can you answer this question quickly right now? Better yet, does your website copy clearly answer this question?  Clearly telling potential couples who you want to work with, and who you

Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors How many times do you follow up with a lead before you quit? 2 or 3 times? Never more than 5!  “Till death do us part”?  Most wedding professionals don’t follow up enough to get booked couples. They only follow up 3 or 4 times within the first

Stand Out From Competitors. Stand Out From Competitors. Stand Out From Competitors If I asked you today, “What do your couples want from you?” Or “What are your couples buying from you?” what would you say? Your answer might be similar to the ones I receive in the beginning of our Booked and Busy 5 day training program: Photographer: A

Growing your wedding business successfully requires more than just your passion, talent, and hardwork. A successful business requires you to be good at making sales.  Because without sales you don’t have a successful business – you have a hobby! If you’re like most business owners you probably don’t enjoy the sales part of your job. That’s because you are offering