Dealing with an upset customer is crucial in today’s online driven world. One bad review has the potential of turning off a lot of potential brides. However turning an unhappy customer into a happy one can be a bit trickier than just resolving the situation. In her article Jessica Stillman recommends that you take some time to calm down before

When I was planning my wedding a few years back, the most important referrals I stumbled across were those of other brides. I didn’t care about brochures or reviews I saw online or in print. The most glowing editorials meant much less than what I was really looking for: what real brides had to say. One of the first things

Getting reviews from brides and grooms online is GREAT for business. We’ve been urging wedding professionals to get their raving fans to post reviews online so that your wedding business is everywhere, and to make it as easy as possible by sending couples direct links to your review profile. The easier you make it, the more reviews you get, right?

  Reviews. There is no way around it. No matter what business you are in people are going to be looking for and asking for reviews about your business. So how do you find those reviews for your wedding business? A great way according to Stephanie Padovani’s guest blog post over at Illuminate is to do a Google search on

Gathering client reviews is crucial for all wedding businesses. Without those reviews your business lacks credibility. According to Andy Ebon’s article there comes a point where they become practically useless however. That point is when you have 50 or more reviews. 10 reviews is great. The difference it will make in turning leads into sales is huge. But 50 of