Publishing press releases is something that very few businesses do anymore. It is easy to think to do one when your business opens its doors, but why would you want to do it for anything else? Sarah Skerik, PR Newswire’s vice president of social media says that the press release is probably one of the best tools to bringing leads

It’s not just enough to write a press release and send it out into cyberspace for maximum exposure.  You’ve got to write it right. Pardon the crazy homonyms in that last sentence…You’ve got to write it correctly. Your press release is just like an advertisement and for it to do its job, it’s got to grab the reader’s attention first.