The Power Of Because

a good saying

Generating interest in your wedding business often comes down to writing good sales copy. So how do you write good sales copy? It comes down to the words you do and don’t use. One of the most common switches that boosts interest in a product is switching the word “learn” to “discover.” What we can […]

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Is This the Death of Direct Mail?

coffee break

Not too long ago, a wedding vendor sent us an email claiming… Direct mail is DEAD. Certainly direct mailings lack the marketing sex appeal of social media darlings like Pinterest and slick mobile-friendly technology. I mean, who uses snail mail anymore? We even nicknamed it after a SLUG, for goodness sake; it’s icky, slimy and […]

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