The #1 marketing resource for the wedding industry
How much do you cost? Can you send me your pricing and package information? PRICE is often the first question they ask…even before they know if we’re even available for their date! Getting Past the Price Question Things feel like it did after the Great Recession hit, the price question started popping up more than […]
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Your source of all things wedding biz from around the web. All Things Weddings: 5 Startups Disrupting the Wedding Industry: The wedding industry in the US is changing, and these start-ups are behind it. Wedding PR: The Key Components for a Real Wedding Submission: Meghan Ely shares how featuring actual events is one of the […]
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Question: How can I use other people’s photographs on my blog? “I’m not necessarily bothered about real weddings… it’s more pictures of the flowers, cakes, etc. that I’d like to use, but I’m really unsure about the rules. The more I look, the more confused I get. Some people say don’t do it, others say […]
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With emotions running high in the wedding industry there may be a time when you’ll have an upset bride or groom on your hands. Whether you’ve screwed up or you feel the couple is overreacting, it is important to your wedding business reputation that the situation is resolved. So what should you do? In this […]
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Did you know getting your wedding business mentioned in the press can be a simple as reading and responding to an email? Well it can be if you use HARO, which stands for ‘Help a Reporter Out’. It is a free daily email service that connects reporters, blogs and publications to people that can provide […]
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One of the cheapest and most effective ways to fill up your calendar with more awesome couples is by networking with other wedding vendors and befriending them to earn their trust and referrals. But many wedding pros are going about this the WRONG way and leaving potential business on the table. Here are our top […]
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Question: Do you think my business is too specialized? “I have a couple of questions. (1) Do you think you can be too specialized? (2) Or what if the industry doesn’t understand (hence doesn’t value) what your specialty is? I am a wedding designer, not a planner. Everyone gets that very confused. Would love to […]
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“Assuming you list your packages and prices on your website, do you list the cheapest package first and then have them in ascending order so your biggest is at the end OR do you present your biggest and best first on the page and the smallest/cheapest right at the bottom of the page. I guess […]
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When Molly Guy got engaged in 2010 she was “super bummed” with the Manhattan wedding industry. Everything was frills and lace, formal, ultra-traditional and utterly not her. Her own disappointing search for cool and edgy bridal fashions inspired Stone Fox Bride, a Manhattan bridal boutique curating handmade, local designs. It literally “flips the bird” at […]
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We’re obsessed with standing out from the competition, and why wouldn’t we be? In an over-saturated market with dozens of new wedding “professionals” sprouting up each week, standing out isn’t just something that would be nice to have; it’s a necessity for the survival of your wedding business. So begins the desperate search for something […]
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