Marketing online has some strong similarities to regular marketing. You have to connect to your audience. Instead of thinking about what words describe your wedding business and using those as your keywords, think about what words couples actually use in describing their wedding. This concept is crucial. When people perform searches they do them based on instinct. If they want

Google is working tirelessly to even the playing field and keep people from “working the system” landing them top in search results over more relevant sites. Think back a few years. It used to be that you would do a search on Google and get a ton of scammy web pages on page one of Google. If you run that

In order for brides to find your wedding business website they have to be able to do a Google search and see your site come up in the results. You can’t depend on chance that Google will index your pages, or that you will magically show up on page one of the search results. You have to be very strategic

                  Getting keywords to work for your wedding business website can be tough. It takes time and effort to find the right keywords, and then more time to start getting ranked for them. There are two types of keywords that create the foundation for keyword success. The first is your brand name,