4 Ways to Attract and Book High Paying Weddings

Featured image for u201c4 Ways to Attract and Book High Paying Weddingsu201d
Question: How do I attract more high-end couples? “We are a wedding venue and thanks to the Wedding Blueprint and the techniques in the program we have increased our wedding bookings.  Our goal is to book higher end brides who want all-inclusive packages. Most of our brides to date have been budget brides in the $5-10K range. The majority of

Dealing With Grumpy Clients Who Only Care About Price

Featured image for u201cDealing With Grumpy Clients Who Only Care About Priceu201d
Question:  I tried to get past the price question with a prospective client but it didn’t work – what did I do wrong? I just had a call come in from a mother of the bride: I start to go through the rapport building questions and she says, “What does any of this have to do with giving me a

Wedding Industry Trends: January 2014 Survey Results

Featured image for u201cWedding Industry Trends: January 2014 Survey Resultsu201d
The results of our January 2014 Wedding Pro Survey are in! Before we dive into the goodies, I’d like to answer this question: Why do we bother with all this? It costs us both time and money to make this survey happen, but you better believe we know it’s worth it!  We do it because… It connects us to who

The Magic Question You Can Use with 90% of Leads to Stop the “Price Question” For Good!

Featured image for u201cThe Magic Question You Can Use with 90% of Leads to Stop the “Price Question” For Good!u201d
What’s the first thing most brides and grooms are asking when they contact you these days? That’s right: HOW MUCH? It’s unbelievably frustrating because they just don’t understand the value they’re getting. To make it worse, 90% or more of these inquiries are coming in by email which makes it even harder. If you at least had them on the

How to Use the Starbucks Tactic to Raise Your Prices

Featured image for u201cHow to Use the Starbucks Tactic to Raise Your Pricesu201d
by G.E. Masana By now, you may know you need to earn a little more than you currently do if only because Starbucks just introduced it’s most expensive coffee ever. At $7 for a 12 ounce cup, or $40 for an 8 ounce bag, their new specialty coffee sells at about a 50% premium over their already higher priced coffee.

Do Bridal Lead Lists Actually Work?

Featured image for u201cDo Bridal Lead Lists Actually Work?u201d
Question: HI Stephanie & Jeff, Still benefiting from your Book More Brides videos, excellent value for money. You raised an interesting point about having leads stopped, one of the biggest providers I have been using for years has just stopped his business. I know you are on the other side of the pond but do you know of any good firms that

Same Sex Marriage and the Wedding Industry: Hype or Salvation?

Featured image for u201cSame Sex Marriage and the Wedding Industry: Hype or Salvation?u201d
With the recent Presidential Election, as polarizing as it was, another equally hot issue made it way onto the books with the passage of laws in three more states legalizing same sex marriage. Right now, same sex marriage is legal in nine states: Connecticut, Iowa, Maine, Maryland, Massachusetts, New Hampshire, New York, Washington and Vermont, plus Washington D.C. This is

The Not So Secret Habits of Wedding PR Savvy Pros

Featured image for u201cThe Not So Secret Habits of Wedding PR Savvy Prosu201d
by Meghan Ely   I’ve always been particularly envious of wedding pros who could grab a 120″ linen, a handful of flowers and some table numbers and turn it into a thing of beauty. Me? I’ve always been an excel spreadsheet girl. My couples’ Grand Entrances always started on time and my post-reception “what do we do with all these leftover candles

Repeat Customers For the Wedding Business?

Featured image for u201cRepeat Customers For the Wedding Business?u201d
“I work in the wedding business, so I don’t have repeat customers.” I’ve heard wedding pros say this numerous times, and I’ve even said it myself! I always assumed that because we specialize in weddings, repeat customers were an impossibility. Unless, of course, Divorce (the wedding business unmentionable) comes into the picture and the bride or groom returns to us

Where Does Income Come From While Building Your Wedding Business?

Featured image for u201cWhere Does Income Come From While Building Your Wedding Business?u201d
When you are starting your wedding business one the biggest, if not truly the biggest issue you will face is the break between steady employment and building your business to a point where you can support yourself on your own income. Each person has a different way that they’ve found to deal with this issue with wedding business income. Some people have