7 Wedding Business Lessons From Game of Thrones

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Game of Thrones! Game of Thrones!” It’s Sunday night and I’m dancing around Jeff in a circle. Yes, I’m that excited. In honor of this weekly obsession in the Padovani household, let’s explore what Game of Thrones can teach you about your wedding business. 1) Daenerys Targaryen: Stand out from the competition and inspire couples with a mission and brand.

How to Get More Leads for Your Wedding Business

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Everyone wants more leads. Whether you are new to the wedding industry or a seasoned pro, knowing where to find qualified leads and keeping that stream flowing is an important part of keeping your business afloat. But what should you do when your existing lead sources dry up or you are starting out and have no marketing budget?  Check out

3 Pricing Tips for Your Higher Cost Packages

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If you are like most wedding pros, you probably have a few different packages or levels of service you offer to your clients, even if they are customized at the end. So what should you do when you’ve put together a killer package that you’d love to sell, yet the higher price tag is driving clients away to lower cost

How to Beat the Low Priced Competition and Book More Weddings Without Slashing Your Price

Featured image for u201cHow to Beat the Low Priced Competition and Book More Weddings Without Slashing Your Priceu201d
There’s nothing more frustrating than having a bride or groom ask, “How much are your packages?” and then when you answer, they follow it up with, “But So-and-So will do it for $400 less.” ARGH! Here are some truths wedding pros often forget… The “How much?” question is the #1 buying signal. It means you have a prospect who’s going

The Secret to Standing Out That No One Talks About

Featured image for u201cThe Secret to Standing Out That No One Talks Aboutu201d
We’re obsessed with standing out from the competition, and why wouldn’t we be? In an over-saturated market with dozens of new wedding “professionals” sprouting up each week, standing out isn’t just something that would be nice to have; it’s a necessity for the survival of your wedding business. So begins the desperate search for something that makes us unique. What

Contract Controversy: When You Need Them and When You Don’t

Featured image for u201cContract Controversy: When You Need Them and When You Don’tu201d
Contracts scare me. Or at least they used to. In my old sales job years we were trained not to call them contracts because even the word is threatening; they were “agreements.” A lawyer would probably cringe to hear how we created our first contract, but it’s a familiar story. We knew a contract was something we had to have

How to Communicate Your Value

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It’s a question we hear from a lot of wedding pros: “How can I prove my value to prospective clients who only seem to care about price?”  You know you are great at what you do, but how do you convince them that you’re worth it? Communicating the value of what you have to offer can be tricky; but the

How to Stay on Track When Life Gets in the Way

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Question: I’m juggling so many responsibilities, how can I keep my business on track? “Dear Stephanie, When I am using the resources you have provided me with via Book More Brides I feel great and can see a light at the end of the tunnel… However when life begins to happen and I have to change my focus just for

7 Steps to a New Wedding Service That Doesn’t FLOP

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Question: I have a great business idea that’s totally new in my market. How do I know if it will work? “My background is as a DJ in radio forever and a day and in the wedding biz also.  I’ve DJ’ed hundreds and hundreds of weddings and as I saw in a recent article the older DJ’s worrying about again

“How Much?” Emails: How to Turn Them into Booked Weddings

Featured image for u201c“How Much?” Emails: How to Turn Them into Booked Weddingsu201d
Question:  I’m an established DJ and my rates reflect that. How do I answer couples who email asking only about price? “Stephanie & Jeff: I’m at a funky place in my business, and I was wondering what your take is on what’s going on. I’m an established DJ / MC and have been in business for over 20 years.  In