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At the end of a busy wedding season it’s normal to feel a little burnt out. After all, months of dealing with heavy workloads and demanding clients will affect anyone. Here are 5 steps to take to beat wedding business burnout and get ready for the next booking season: 1. Take a Break Whether it […]
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Guest post by Amy Green and Melanie Marconi, BDI Events. We founded our corporate event planning business ten years ago. The first few years were smooth sailing with predictable growth, and then…the Crash of 2008 hit! All of a sudden, our goals turned from increasing profit to cutting expenses, streamlining operations and holding tight to […]
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With booking season around the corner, it’s a good time to take a look at your pricing and packages before you start meeting with new brides and grooms. How do you know if you need to make a pricing change? Check out the signs below – they are an indication that you are due for […]
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Pricing for wedding services can sometimes be tricky, especially if you provide personalized quotes. Here is a quick pricing tip that you can implement today to increase your bottom line: omit the zeros. According to this article from Skillcrush, the zeros are the first thing your client’s eyes go to when looking at your prices. […]
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Facebook. Like it or not, that is where a lot of brides and grooms hang out, and if you want to reach them you need to be there too. But what is the best way to use Facebook to get leads without wasting a ton of time and money? Here are 6 articles that can […]
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Guest post by Katie Smyth. When you see it you know it: The PRO. The Pro is consistent, precise and ‘together’. Not to the point of perfection (we’re all human after all), but you can see they get the job done. Steven Pressfield, creator extraordinaire, tells us, “There are two paths: Amateur and Pro”. And […]
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Question: Do you think my business is too specialized? “I have a couple of questions. (1) Do you think you can be too specialized? (2) Or what if the industry doesn’t understand (hence doesn’t value) what your specialty is? I am a wedding designer, not a planner. Everyone gets that very confused. Would love to […]
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Guest post by Adam Nyholt I had a problem. I wanted to find a low pressure way to “close the deal” without sounding like a greasy salesman. I knew that if a potential client walked out that door without signing a contract, the likelihood they would book decreased dramatically. This had nothing to do with […]
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Question: Are wedding collectives worth it? “I have a question of the week for you – regarding ‘wedding collectives.’ [Wedding collectives are exclusive groups of wedding professionals who form a group to attract couples and usually offer some kind of discount for hiring members.] My questions: Are these useful to join? Is it common for […]
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Are you on track with the goals you set for this year? It’s already halfway through the year, but if you are like many wedding pros you probably haven’t looked at your goals since you set them in January. Now with wedding season in full swing you just haven’t had time to catch up. Don’t […]
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We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.
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