Every business that writes emails to their customers (and I would hope that includes everyone here) wants to find a way to write a better email to get more return on their investment of time. The thing is there is no perfect formula to writing the perfect email. If your business is on the west coast you’d better believe that

Email marketing. Oh the joys of writing an email, sending it off and never hearing back. Email marketing is one of the most crucial parts of marketing now days, and one that needs the most tweaking to reach your audience. When you’ve got a wedding business things can get even trickier because a bride comes from every possible background and

If you are constantly running into the issue of brides not responding to your emails you are not alone. In fact only 1 out of 4 emails coming from businesses ever make it into people’s Inbox. It isn’t because brides don’t want to hear from you, often it comes down to exactly how your email is formulated. For instance: using

One of the biggest things wedding businesses deal with is getting their leads to turn into actual customers. Typically you are dealing with brides who are ready to buy and are planning their weddings. So what can you do to encourage the sale? According to Corey Eridon’s article the best plan of action is to use lead nurturing emails. Instead

  What does your email signature look like? This is probably one of the most overlooked parts of marketing that can really boost readership and trust in your business according to Mary Marsh’s article. It isn’t enough to just sign your name and include you wedding business name. The first tweak should be to include your logo. From there include

 Before you start blasting out emails to brides…how are you going to get them opened? You can send as many emails as you want, but if she doesn’t open them, if she deletes them, or if they end up in her spam folder they are simply a waste of time. To figure out what might get a bride to open