Email marketing. Oh the joys of writing an email, sending it off and never hearing back. Email marketing is one of the most crucial parts of marketing now days, and one that needs the most tweaking to reach your audience. When you’ve got a wedding business things can get even trickier because a bride comes from every possible background and

There are a certain amount of emails that you send that are not delivered. Often this is because someone gave you a fake email address, or used an email account that they only use for spam messages. However, there are ways for you to get the rest of your emails delivered, as well as keeping your email list clean of

If you are constantly running into the issue of brides not responding to your emails you are not alone. In fact only 1 out of 4 emails coming from businesses ever make it into people’s Inbox. It isn’t because brides don’t want to hear from you, often it comes down to exactly how your email is formulated. For instance: using

A huge number of people have email today, even those who don’t have internet usually have email now. For a business using email marketing is one of the cheapest forms of marketing, and you have a much higher chance of getting your email read and getting brides interested. Think about it. Small Business Mavericks explains how someone who has willingly