Creating buzz is something that the big names do well, no matter what industry they are in. “Buzz” can be summed up as something that people get excited about and spread the information by word of mouth. An event with lots of buzz is the thing that everyone and their brother is talking about. The reason this is important is

– Guest post by Jim Parsons When couples get married, they want something fabulous! Unfortunately, fabulous often costs money. In some cases, a lot of money. This is a common question/statement among the brides our company speaks to on a daily basis. As a business owner, I face a constant challenge of understanding these concerns, but selling a service that is more expensive than

If you’ve ever tried Facebook advertising you know that you’ve got a 50/50 chance of it working. The thing about Facebook is that people want to interact, learn, and well, be social while they are on Facebook. What they don’t want is to have their chat with an old friend interrupted by an advertisement. As a result Facebook is working

Many wedding businesses think that branding their business just means saying “we’re a wedding business”. There is a whole lot more to it, however. The first thing you need to think about when considering branding your wedding business is the question “Is the brand’s identity immediately recognizable and memorable?” Think about other brands out there. For instance, a well-known brand

  If you are still placing ads for your wedding business in local newspapers and magazines now may be the best time to stop. While there are still places where printed ads get attention those places are quickly dwindling. Many people are getting their news and information online and if you want to reach your audience you have to be

David Fuher of the event planning website MyCompleteEvent.com claims that wedding planning websites, including the “big boys,” are doomed to fail. “Any website that thinks they have a sustainable plan to create revenue by selling advertising or directing traffic to local businesses are simply wrong. A website is simply a marketing tool, not a business model. There has to be

by Claire Gould The secret to successful wedding advertising It’s important to work to clear objectives when advertising your wedding business. It can be very easy to place an ad in your favourite local wedding magazine and simply hope it will bring some orders in. That’s what I did when I started out – but it didn’t work too well

According to The Wedding Report, 2017 wedding sales in the US totaled $55,857,830,544. Unfortunately, there is a downside to all this potential cash to be made. Bridal advertising is EXPENSIVE! The amount you should spend on your advertising costs should be no more than 10% of your desired income.  However, it’s easy to blow this budget with bridal magazine ads