Marketing has changed. Not just in some fields, but across the board. Think about it. If you’ve done any shopping online you’ve probably noticed that you base some if not all of your purchase choices on reviews. So how does that work with marketing as a whole? Well, it means that doing a huge ad […]
Question: When should I call brides about my services, and how can I fill the holes in my calendar? My biggest frustration is knowing how far out to call brides for the vendor services my company provides: Entertainment, Lighting, Pipe & Draping. I called brides getting married as late as September and those I’ve gotten […]
A lot of businesses get bogged down in the first few months of trying to build their Facebook presence because the fans just aren’t showing up. It can be extremely frustrating because you know the fans are out there, they just aren’t liking your page. So what is up with that? Think about your target […]
First off let me explain what a personal brand is. When you are creating the online presence for your businesses it is going to automatically be connected to your personal social media profiles. This means that every group you join, and every comment you make will automatically factor into your personal brand online which is […]
At first the concept of adding yet another social circle was beyond frustrating. And then as Google +1 was slowly released to more and more people suddenly the view changed to the concept that if you had a business you HAD to get Google +1. So why is it so important? Well first and foremost […]
When it comes to marketing, whether you are writing blog posts, pamphlets, articles, videos, or whatever, you are going to have to come up with a title. At first it all seems so easy. Just throw together a title that sums up the article right? Well it turns out that there is a formula to […]
LinkedIn has been skimmed over a lot recently by marketers. It isn’t that they don’t use it or think it’s important. Actually the opposite is true. They almost automatically assume than anyone involved in online marketing, let alone regular business people, are going to be already using LinkedIn. So what exactly does it do for […]
Tracking the stats of your website is crucial for marketing but what has driven everyone nuts for years is the fact that there is very little access to the same type of stats for social media. There are Google Analytics which are slowly being released for Social Media but at this point they are still […]
Question: How do I find the leads that want my service and figure out how to package and price my services so that they are desirable? Hello Stephanie, I’m sure you get hundreds of emails from around the world and I know I’ve responded to your “what is your biggest problem” query before. Like many […]
The world of Twitter is an interesting one. For those who use it for personal reasons only it tends to be a sleepy haven where they can chat back and forth about anything they want. For a business Twitter is a whole different ball game Twitter is a great place to get more followers and […]