Why I Quit the Wedding Business

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It started with guilt. My husband and I were wrapping up our meeting with a young couple, all beaming smiles and big wedding expectations. We’d charmed them with the Steph and Jeff Show, as usual. They’d entered our home as nervous soon-to-be-weds, and were leaving as friends. “It’s so cool that you get to do what you love,” the bride-to-be

7 Reasons Why Wedding Pros Are Awesomely Weird

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Wedding professionals are some of the weirdest people I know. I can say that because I am one. They’re weird in the good way that makes them stand out. In an inspiring way that means not caring what other people think and doing what you love no matter how crazy it might look. They’re awesomely weird because they let people

Should I Change the Name of My Wedding Business?

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“My business (Elegant Ensembles) has been around 28 years now, and I’ve brought two DJs in their late 20’s on as junior partners (their business is AMG entertainment). “I’ve absorbed their business into mine, but we’ve been going in circles on rebranding our company…EE seems a bit dated (Ensembles does sound kind of classical), AMG young (and there is an

Why Millennial Brides and Grooms Won’t Call You

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By Lucas Padovani Baby boomers, Generation Xers, Millennials. Generational gaps can be a real wrench in one’s marketing gears, especially in the communication department. More specifically, we’re talking about phone calls. As a Millennial, I’d like to shed some light on this issue.     Simply put, we won’t call you. Now this fact alone raises many questions , I’m sure.

Snapchat For Your Wedding Business?

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By Lucas Padovani Snapchat. By now, you may have heard of this massively popular social media app. What began as a clever class project at Stanford University is now a cultural phenomenon as millions of users share images and short videos on a daily basis as a way to connect with friends and family with the press of a button.

Wedding Industry Roundup: Wedding Awards Shocker, Losing Money, Stupid Mistakes

Featured image for u201cWedding Industry Roundup: Wedding Awards Shocker, Losing Money, Stupid Mistakesu201d
All Things Weddings: Wedding Awards: The Shocking Inside Story – Learn the truth about those wedding industry awards that you need to know. Stop Calling Yourself a Wedding Planner! – The 7 “fake” wedding planners you must avoid at all costs. 2016 Color of the Year – Pantone’s colors of the year and how it’s going to show up in

3 Security Tips For Wedding Pros

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By Cassie Phillips Book More Brides knows weddings, and they know how to make it in the industry. Every single article they have on their website has allowed me to get a clearer idea of what the industry is like and what people need to do to improve their lot. After reading this, you should take a look at their

Are You Caught in These Self-Sabotaging Mind Traps?

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By: G.E. Masana (Though this article’s geared to wedding photographers, the principles revealed here apply to us all. You’re a smart cookie, so you’ll see how it applies to what you do too.) Not too long ago I published a manual detailing my wedding photography system for creating large after-wedding in-person sales using album pre-designs. As the manual circulated around

Ask the Experts: What Are Your Best Marketing Tips for 2016?

Featured image for u201cAsk the Experts: What Are Your Best Marketing Tips for 2016?u201d
2016 is here, which means many of you have probably already made your New Year’s Resolutions, but did amping up your 2016 marketing efforts make the list? We focused quite a bit on how to create the perfect website at the end of 2015. Well, for all you wedding pros who now have that perfect site, it’s time to drive

How to Pick the Right Social Media Strategy For Your Wedding Business

Featured image for u201cHow to Pick the Right Social Media Strategy For Your Wedding Businessu201d
“How do I keep up with marketing on all the different social media sites?” It’s one of the most common questions we get at Book More Brides. The answer: not very well. As a small business, it’s too much to take on all the social media marketing opportunities available.   You don’t have the resources or brain power, so just