By Lucas Padovani Baby boomers, Generation Xers, Millennials. Generational gaps can be a real wrench in one’s marketing gears, especially in the communication department. More specifically, we’re talking about phone calls. As a Millennial, I’d like to shed some light on this issue. Simply put, we won’t call you. Now this fact alone raises […]
By Lucas Padovani Snapchat. By now, you may have heard of this massively popular social media app. What began as a clever class project at Stanford University is now a cultural phenomenon as millions of users share images and short videos on a daily basis as a way to connect with friends and family with […]
All Things Weddings: Wedding Awards: The Shocking Inside Story – Learn the truth about those wedding industry awards that you need to know. Stop Calling Yourself a Wedding Planner! – The 7 “fake” wedding planners you must avoid at all costs. 2016 Color of the Year – Pantone’s colors of the year and how it’s […]
By Cassie Phillips Book More Brides knows weddings, and they know how to make it in the industry. Every single article they have on their website has allowed me to get a clearer idea of what the industry is like and what people need to do to improve their lot. After reading this, you should […]
By: G.E. Masana (Though this article’s geared to wedding photographers, the principles revealed here apply to us all. You’re a smart cookie, so you’ll see how it applies to what you do too.) Not too long ago I published a manual detailing my wedding photography system for creating large after-wedding in-person sales using album pre-designs. […]
2016 is here, which means many of you have probably already made your New Year’s Resolutions, but did amping up your 2016 marketing efforts make the list? We focused quite a bit on how to create the perfect website at the end of 2015. Well, for all you wedding pros who now have that perfect […]
“How do I keep up with marketing on all the different social media sites?” It’s one of the most common questions we get at Book More Brides. The answer: not very well. As a small business, it’s too much to take on all the social media marketing opportunities available. You don’t have the resources […]
By Adrienne Woolsey Some people hear the term “networking” and they immediately clam up. Introverts, I’m talking to you here! (Don’t worry, I’m one too!) “You mean you want me to walk up to all these other pros who I don’t know and start handing out my business cards?” Well, yes and no. Hate to […]
Your source of all things wedding biz from around the web. All Things Weddings: 5 Wedding-Industry Experts Share Their Expert Tips– 5 industry experts, from a DJ to the stars to a drone videographer, share personal advice on what has made their business successful. 27 Wedding Trends We Have to Look Forward to in 2016 […]
Have you thought about your taxes lately? How about your retirement savings? I know, you’re young. You don’t need to worry about that yet. Uh, yeah, you do. You need to regularly put some money away for your retirement. It might be difficult, especially in the off-season months, but it has to be done. Not […]