By Sam Brown If you’re keen to book more weddings, you’ve probably investigated a range of marketing options. From local print advertising to Facebook ads and special promotions, there are lots of avenues you may be considering pursuing to get your service noticed.     Among these options, you’ve almost certainly read about the benefits of content marketing. For many

Yesterday’s wedding advertising doesn’t work like it did in the old days. Bridal shows, magazines, directory listings, newspapers — What? You mean those things we use to line the birdcage? — are not typically the best places to find today’s couples.   96% of Millennials use the internet to plan the wedding and 92% of them are looking for PRICE.

By David James Would you love to wake up to an influx of sales or leads in your email inbox every day? Who wouldn’t right? There are a ton of service providers in the wedding industry who struggle to pay the bills because they aren’t getting enough sales or leads for their business. You already have access to some great

I’m a writer, so it pains me to say this, but a picture really is worth a thousand words, and no one is in a better position to understand that than wedding professionals. Perhaps no other industry depends on visually stunning tableaus of one kind or another like weddings. So it only makes sense that you tailor your marketing in

By Jennifer Taylor, Taylor’d Events Group Entrepreneurship isn’t for everyone, but that’s not a problem! While your heart may belong to the wedding industry, you may not be in a place to start your own business or perhaps you’re simply not interested in running your own show. The question is – where do you go to put your wedding planning

SEO is kind of like baking cookies. Let me explain. When I was a kid, my grandmother would announce she’d be making her famous chocolate chip cookies and I was over the moon with happiness. Her cookies were unbelievably delicious! I’d watch eagerly as she measured the ingredients. And mixed them. And rolled them out onto a cookie tray. And

Brides and grooms (mostly brides) spend hours and hours of planning and coordinating their wedding days. Many of those hours are spent making sure you are who she ultimately wants on her “dream team.” Phone calls, e-mails, text messages, reading testimonials and reviews — you name it. Through communication, she’s bit by bit putting together the most important day of

By Audrey Isaac, 100Candles.com If you’ve been seeking that elusive additional stream of revenue, look no further than wholesale partnerships. Wholesalers offer bulk goods—from candy to candles—at discounted rates, allowing wedding professionals to buy more of what they need for their clients for less. While many wedding professionals have worked with wholesalers before, most don’t take it any further once

  Acceleration: to increase the rate or speed of something. When it comes to your wedding business, that means more weddings, more income and more freedom. But there are probably some things holding you back from accelerating to the next level. Otherwise, you’d be there already, right? It’s time to learn how to acceleration your wedding business to the next

My best friend is planning a wedding. She lives out of state but is coming back home to get married. So, as best friends do, I offered to help get information on vendors in our area to make it a bit easier for her. I went to a few bridal shows to gather as much information as I could. I