Why Your Bridal Follow Up Isn’t Working and How to Fix It!

Featured image for u201cWhy Your Bridal Follow Up Isn’t Working and How to Fix It!u201d
“How do I get brides to respond to my emails?” This is one of the biggest questions about follow up that we got from the wedding vendors we surveyed before creating our free video series on follow up for the wedding business. It makes sense; if you can’t get brides and grooms to even respond, you can’t get them to

The Importance Of Relationship Building Through Your Wedding Website

Featured image for u201cThe Importance Of Relationship Building Through Your Wedding Websiteu201d
There has been so much focus on the fact that we live in the information age that many people have forgotten that the internet wasn’t formed to give people information, but rather to connect people. For a great article on the beginnings of the internet make sure to read the awesome article by J. Walker Smith. Why does this matter

The Bad News About Bridal Business Follow Up

Featured image for u201cThe Bad News About Bridal Business Follow Upu201d
Is your follow up driving brides away? When we surveyed our wedding vendor friends and clients in preparation for the Automatic Expert System free video series, I was surprised at one of the popular questions that came in… How often should I follow up without being “pushy?” We all hate getting sold to, so why would we want to do

Why Lingo Is Crucial In Booking Your Ideal Bride

Featured image for u201cWhy Lingo Is Crucial In Booking Your Ideal Brideu201d
Relating to a bride is crucial. You have to talk her talk, and use a brides lingo if you want to communicate well with her. But how early should that relation in communication start? As Shane McMurray point out in The Wedding Report, you need to start talking her language before you ever meet her. As marketers have found out in the

The Four Golden Rules of Wedding Business Follow Up

Featured image for u201cThe Four Golden Rules of Wedding Business Follow Upu201d
How many times do you follow up your wedding leads? The very sad truth is that most wedding vendors follow up only once…and sometimes not at all!…and even that follow up happens more than 24 hours after the lead rolls in. Want to boost your wedding bookings without adding any extra marketing or advertising expenses? Follow the 4 Golden Rules

More Ways to Get Your Emails Delivered

Featured image for u201cMore Ways to Get Your Emails Deliveredu201d
There are a certain amount of emails that you send that are not delivered. Often this is because someone gave you a fake email address, or used an email account that they only use for spam messages. However, there are ways for you to get the rest of your emails delivered, as well as keeping your email list clean of

Why You Must Use Good Marketing Strategy In Social Media

Featured image for u201cWhy You Must Use Good Marketing Strategy In Social Mediau201d
We’ve spent the last year encouraging wedding businesses to get on the band wagon of social media. If you have done so you are probably in the same boat as many businesses today. The difference between businesses that make social media work for them, and those that give it a try and give up, comes down to strategy and hard

Why You Might Not Be Hearing Back From Brides When You Email Them

Featured image for u201cWhy You Might Not Be Hearing Back From Brides When You Email Themu201d
If you are constantly running into the issue of brides not responding to your emails you are not alone. In fact only 1 out of 4 emails coming from businesses ever make it into people’s Inbox. It isn’t because brides don’t want to hear from you, often it comes down to exactly how your email is formulated. For instance: using

How To Make Wedding Business Networking Successful

Featured image for u201cHow To Make Wedding Business Networking Successfulu201d
Networking events can be tough, whether you go to one outside your industry or are just mixing at a bridal show. Patricia Fletcher points out that you don’t have to be an extrovert to make them work well for you, you just have to be prepared. Think it through. Why are you trying to network in the first place? Do

Sorting Through Information Overload In Marketing

Featured image for u201cSorting Through Information Overload In Marketingu201d
We have all heard the term “information overload” but what does that mean in the information age to a wedding business? It means you, like everyone else, have to sort through an amazing amount of information to figure out how to reach the bridal market. As John Jantsch points out on his blog Duct Tape Marketing, information on marketing is