The #1 marketing resource for the wedding industry
Relating to a bride is crucial. You have to talk her talk, and use a brides lingo if you want to communicate well with her. But how early should that relation in communication start? As Shane McMurray point out in The Wedding Report, you need to start talking her language before you ever meet her. As marketers […]
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How many times do you follow up your wedding leads? The very sad truth is that most wedding vendors follow up only once…and sometimes not at all!…and even that follow up happens more than 24 hours after the lead rolls in. Want to boost your wedding bookings without adding any extra marketing or advertising expenses? […]
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There are a certain amount of emails that you send that are not delivered. Often this is because someone gave you a fake email address, or used an email account that they only use for spam messages. However, there are ways for you to get the rest of your emails delivered, as well as keeping […]
Click Here to Continue Reading...We’ve spent the last year encouraging wedding businesses to get on the band wagon of social media. If you have done so you are probably in the same boat as many businesses today. The difference between businesses that make social media work for them, and those that give it a try and give up, comes […]
Click Here to Continue Reading...If you are constantly running into the issue of brides not responding to your emails you are not alone. In fact only 1 out of 4 emails coming from businesses ever make it into people’s Inbox. It isn’t because brides don’t want to hear from you, often it comes down to exactly how your email […]
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Networking events can be tough, whether you go to one outside your industry or are just mixing at a bridal show. Patricia Fletcher points out that you don’t have to be an extrovert to make them work well for you, you just have to be prepared. Think it through. Why are you trying to network […]
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We have all heard the term “information overload” but what does that mean in the information age to a wedding business? It means you, like everyone else, have to sort through an amazing amount of information to figure out how to reach the bridal market. As John Jantsch points out on his blog Duct Tape […]
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Knowing when to contact a bride via email and phone and when to meet in person isn’t always the easiest thing to figure out. The first contact can obviously be via phone and email, but what about after the first meeting and they’ve signed the contract? Think about it this way. Are you having trouble […]
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by Meghan Ely If there is one thing that I don’t miss about wedding planning, it would be wedding feet. Despite my best efforts prior to the start of wedding season, you could still find me every Sunday with a set of numb feet propped up on the couch, while I bemoaned of the far […]
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There are a million ways you can stand out from your competitors, but the very first thing you should always do to stand out is respond to inquiries quickly. By quickly I don’t mean tomorrow, or within the week. I mean if you weren’t there to pick up the phone and they leave a message, […]
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