Many wedding vendors are making a fatal mistake that means brides are NOT finding your website…and most of them will never realize it. It’s time for you to learn the truth. You can handle the truth, right? The Google Search Trap I’ll use an example outside the wedding industry to illustrate this point. A friend […]
If you already use Facebook for keeping up with friends you probably have a bit of an idea of what is involved in writing a good Facebook post. However business pages are constantly working on getting better returns for their time, which means finding better ways to build interest in their brand. Lawrence has […]
I’ve come to realize that there are two types of marketers. Those who come up with an idea and throw money at it hoping it will work, and those who do their research before starting a marketing campaign and see good results. If you are having trouble seeing any results from your efforts in bridal […]
Making social media work for a wedding business can be tricky. The very first hurdle you have to cross is creating content that draws brides in and encourages interaction. The next hurdle is a simple matter of math. Timing is everything when it comes to posting anything online even if it is something interesting. If […]
The future is uncertain. When it comes to your wedding business, you might be doing fine today…but what about tomorrow? Next year? The next? Or maybe you’re NOT doing so great. Are things going to improve? It sure would be nice to know whether you’re headed for smooth sailing or stormy seas. What if you […]
Building links back to your site is not something that most wedding businesses do, but it is something that they should be doing. Getting links that are posted on other sites that point back to your website is crucial to show up higher in Google search results and is just as important as good SEO […]
Once you’ve created a thriving Facebook page the next step is to create a group. The benefit of having a group comes down to creating a place that allows for more personal interaction. While a Facebook page is focused on promoting your wedding brand, a group gives you a great place to share advice, connect […]
I’d like to have a kick ass wedding business. Wouldn’t you? Let’s define “kick ass” for the purposes of this article. A Kick Ass wedding business: Is financially thriving. This means making enough to not only pay the bills, but to have some fun, too. Has regular, sustainable income. No more seasonal wedding “feast or […]
When you think of what brides were like 30 or so years ago and then compare them to the brides of today there are some major definable differences. One of the first things that stands out is how they shop for their wedding. It used to be that brides would go window shopping and plan […]
I don’t know about you but there are times when I have something to do; only I have no idea of where to start, let alone how to reach the end goal. The thing is, in order to get something done; we have to have to know the how to get it done. No matter […]