The Shocking Truth About Wedding Photographer Profits

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by Casey Fatchett How Does Your Wedding Photography Business Measure Up? | Create infographics This recent photographer survey reports… Photographers spend an average of 13.5 hours per week editing photos. The average time investment (including shooting, editing, meeting time, etc.) for a photographer per wedding is 65 hours. Wedding photographers earn an average of $37 per hour (before expenses). The

5 Tricks That Leave Brides Hot and Bothered About Hiring You

Featured image for u201c5 Tricks That Leave Brides Hot and Bothered About Hiring Youu201d
Question: How can I write an email that gets brides to take action? “****The webinar was great informational last night,  I created this [email to send to brides] and wanted to know your thoughts.” Dear Stepanie, Hope planning is going well for your upcoming May 5th wedding. I just finished read a book where one of the chapters gave 7

6 Lessons We Can Learn From Infomercials

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by Heidi Thompson We all know that infomercials are salesy and cheesy but they work and that is fascinating. Some of the products are more useful than others, but infomercial creators know how to make the most of certain marketing principles to sell even the stupidest product. For example, the Shake Weight hit $40 million in sales in 2010. If

How to Get Your Brides to Brag About Your Business All Over Town

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Question: How do I keep in touch with brides who’ve booked me two years in advance and get them to send me referrals? “Hi Steph! I have a question that I’m sure I cannot ask on any other blog. I’ve wooed a bride and she’s finally booked her wedding with me at a good price and I’ve received her deposit.

How Working With Brides is Like Owning a Dog

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*Please note: I am NOT saying brides are dogs; I am using metaphor.  No disrespect is intended, so lighten up, Francis.* This is Oscar. Oscar is a stinky yet somehow lovable pitbull who doesn’t listen. Oscar has an awful way of letting us know that he has to “do his doo.”  It starts out with a whine that progresses to

Free Online Training for Wedding Pros Starts Tuesday!

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We’re big fans of FREE and we’re happy to point you in the direction of cool, free stuff wherever it may be found.  Which is why we’re happy to invite you to… The Wedding Business Evolution Summit Our new friend, Heidi Thompson, is hosting a brand new totally online event that you can attend for free.  All you need is

6 Strategies For Creating Effortless Content for Your Wedding Blog, Videos, Emails and Tweets

Featured image for u201c6 Strategies For Creating Effortless Content for Your Wedding Blog, Videos, Emails and Tweetsu201d
Question: How do I come up with new information for my blog, email newsletter/ezine, free Bride Bribe, videos, etc? Hi, guys! Here’s my question, though.  And it really doesn’t just apply to Bride Bribes.  How do you come up with different information for the Free Offer, blog posts, and ALSO an ezine/newsletter?  I am totally overwhelmed.  Not to mention that

What Your Wedding Business Can Learn From Las Vegas

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Las Vegas.  Sin City.  Land of Elvis, Entertainment Capital of the World, internationally famous monument to 24 hour sensory indulgence. Jeff and I visited Las Vegas last week to present at the Mobilebeat Convention (Shout out to our DJ brothers and sisters!) and I found myself wondering… What Las Vegas teach us about the wedding business? Gazing out at the

“All They Care About Is Getting the Lowest Price!”

Featured image for u201c“All They Care About Is Getting the Lowest Price!”u201d
What’s the first question a bride or groom asks when they contact you? Come on.  Don’t be shy…tell me. HOW MUCH? About 95% of couples ask the price question right away.  Even before they they ask if you’re available for their date! It’s enough to make me wanna tear my hair out by the roots.  (Maybe that’s a little extreme–but

How to Make Your Brides and Grooms an Offer They Can’t Refuse

Featured image for u201cHow to Make Your Brides and Grooms an Offer They Can’t Refuseu201d
Wouldn’t you love to know that brides and grooms were going to be crazy for your product, service or package…before you went to all the trouble of making it? Here’s the tale of woe for most wedding professionals: they have a really good idea (at least, they’re pretty sure it’s a really good idea) and they’re so excited that they